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An Amazon marketing agency typically offers a range of services and strategies to help businesses optimise their presence on the Amazon marketplace and maximise their sales. Here are some common functionalities provided by an Amazon marketing agency in UK:
Product Listing Optimisation: Conduct thorough keyword research and optimise product listings with relevant keywords, compelling product descriptions, and high-quality images. This improves search rankings and click-through rates, ultimately driving more conversions.
Amazon PPC Advertising: Amazon PPC management agency will manage and optimise pay-per-click (PPC) campaigns on Amazon, including keyword research, bid management, and ad creation. This helps businesses drive targeted traffic to their product listings and increase visibility.
Amazon SEO: Optimising product listings to improve organic search rankings on Amazon. This includes optimising titles, bullet points, product features, and backend search terms based on keyword research and best practices.
Review and Reputation Management: Implementing strategies to improve product reviews and manage online reputation on Amazon. This involves monitoring and responding to customer reviews, handling negative feedback, and implementing strategies to generate positive reviews.
Brand Store Creation and Management: Developing and managing customised brand stores on Amazon. This allows businesses to create a branded shopping experience, showcase their products, and enhance their brand image.
Sponsored Brands Campaigns: Creating and managing sponsored brand campaigns, which include banner ads featuring a brand logo, custom headline, and a selection of products. This helps businesses increase brand visibility and drive traffic to their brand store or product listings.
Amazon Advertising Analytics and Reporting: Monitoring campaign performance, analysing data, and providing regular reports on key metrics such as sales, advertising spend, conversion rates, and ROI. This helps businesses make data-driven decisions and optimise their marketing strategies.
Competitor Analysis: Amazon eCommerce agency conducts research and analysis of competitors' products, pricing, and marketing strategies on Amazon. This information can be used to identify opportunities, adjust pricing strategies, and develop competitive advantages.
Enhanced Brand Content and A+ Content Creation: Developing enhanced brand content (EBC) or A+ content for product listings. This allows businesses to create visually rich and informative product descriptions, increasing customer engagement and conversion rates.
It's important to note that the specific functionalities offered by an Amazon marketing agency may vary depending on the agency's expertise, resources, and the specific needs of the business they are working with. If you want to open a seller account on Amazon, connect with Lezzat, a firm working to enhance your visibility on Amazon and help you increase your sales.
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