EMAIL MARKETING CAMPAIGN

Email marketing is a way for businesses and organizations to reach out to people directly through their email inboxes. It's kind of like sending a letter or flyer, but done electronically.

The basic idea is that a business will build a list of email addresses from people who have signed up or shown interest in their products or services. Then, the business can send these people regular emails with information, offers, updates, and other content.

This is a cost effective marketing strategy that helps boost the store sales performance in terms of getting sales and organic traffic.