Liat Levontin

Research interests: 

           Consumers' well-being: pro-social behaviors (monetary donations [i.e., charity giving], 

           time donations [i.e., voluntarism, reviews, citizen science], 

           pro-environmental behaviors (nature conservation, mitigation and adaptation behaviors)

           pro-outgroup behavior, health behaviors, consumers’ trust in the food chain.

           Psychological mechanisms influencing consumer behavior: psychological distance, self-disclosure,

              moral emotions (empathy and guilt), type of behavior (dependent vs. autonomous), choice deferral.

           The content of human motivation: Mindsets (growth versus fixed; abundance versus scarcity), 

             personal values (i.e., benevolence and universalism values), achievement goals (i.e., amity goals). 

           Human AI interactions