LeTrey "Treysoul" Langston

Communications and Engagement Design Portfolio

Communication Mission:

Develop

Deliver

Celebrate

To develop cohesive, meaningful and sustainable internal communication strategies that promote the evolution of an employee culture where its people feel enlightened, inspired, and empowered to show up as their best selves.

To effectively deliver and maintain strategies that connect its employees personally and professionally through reliable, relevant, and accessible and engaging events and resources that move leadership priorities forward together.

To celebrate well executed strategies that tell a story of veritable progress, valued insights, and quantifiable successes along the journey.

Meaningful Identity

Logo Redesign: Personal project as a desire to transform the logo into a more impactful, meaningful symbol turned info an official redesign of the workgroup logo.

Generic styling
Generic identity
Not brand compliant
Limited functionality

Global
Strong, Bold
Forward-thinking
Expanding beyond
Strategy and Partnership Connection

Logo design expanded to other functions and initiatives within the workgroup.

Logo Design variations are based on the groups function.

"I Own It" accountability strategy around Customer Service "First Contact" Resolution. Agents are encouraged to leave a lasting impression as they "touch" customer's accounts and resolve issues.

Identity & Message Cohesiveness

Style cues embedded into the overall communication strategy. Contrasting light and heavy weighted fonts used to emphasize and easily identify key words and phrases that increases quick filtering of relevant content.

Employee engagement communication strategies designed to inspire its employees with relatable imagery that tie business priorities to life:

Fiscal Year "Kickoff" Events
Seasonal Town Hall Gatherings

"Mountain Climbing" Journey design theme carried through special recognition icons that denote significant accomplishment milestones.

Acknowledged & Connected

Communication Strategy that promotes employees connecting common interests and sharing personal stories that strengthen the company culture.

"We are more than employees. We are Artists, Entrepreneurs, Coaches, Parents, Volunteers...We Are VCG.

Other examples of branding harmony, relatable imagery, concise copy, and easy to consume content.

Supported & Celebrated Culture

The SPC Hub was developed to solve for a need to have a "one stop shop" for team news, organization information and resources.

This website serves as a "hub" that also connects to other sites and external resources.

Similar to the SPC Hub, the CSG Hub was designed as a wayfinder for embedded and linked resources. The request was to build a Webmag-styled website. Following the Technology theme, there are subtle historicial design elements such as 8-bit artwork combined with real world photography.

Employee Recognition Strategy with vivid and fun award logo designs that serve as the identity for deeply meaningful and qualitative recognition categories. The overall mission is "Every employee has the opportunity and space to be recognized in a meaningful way for performance and leadership achievements."

Examples of Senior leadership messaging that is connected to the identity of the workgroup, key priorities, and familiar voice of the leader.

It is important that all aspects of the message are harmonious. The imagery matches the tone of the message; although somber, it remains celebratory, and hopeful for the future.

Engagement Storytelling

This collection of written, produced and edited videos highlights soulful storytelling that connects the audience to their leadership and culture. From humorous "cold open" sketches, to authentic moments captured at the various events set to energetic and moving soundtracks experiences should be remembered in a way that brings back the same feelings and energy of the event itself.