The Experimental Lab features advanced technology for studying decision-making and behavioral dynamics in controlled environments. With 32 PCs available, the lab can host experiments involving up to 32 participants interacting simultaneously in various economic and social scenarios. 

With 3 Augmented Reality headsets and 10 Virtual Reality headsets, the Virtual Lab immerses participants in realistic, simulated environments using cutting-edge virtual reality technology. It enables researchers to explore behavior and interactions in contexts that are otherwise difficult to replicate. 

The Tasting Room, of the School of Wine & Spirits Business Lab, is designed for sensory analysis and consumer behavior research. Here, up to 32 participants can engage in e.g., wine and spirit tasting sessions to provide valuable insights into preferences and perceptions.