Privacy Policy

1. Introduction

At MakeupMatch, we are committed to protecting your privacy and handling your personal information responsibly.

This Privacy Policy explains how MakeupMatch Limited ("MakeupMatch", "we", "our" or "us") collects, uses, stores and protects your personal information when you use our Platform.

By creating an account or using the Platform, you acknowledge that your personal information will be processed as described in this Privacy Policy.

2. Who We Are

MakeupMatch Limited

Company Number: 14041910

Registered Office:

The Media Centre
7 Northumberland Street
Huddersfield
England
HD1 1RL

Email:

hello@makeupmatch.co.uk

Website:

makeupmatch.co.uk

3. Information We Collect

Depending on how you use the Platform, we may collect:

Account Information

• Name

• Email address

• Mobile phone number

• Profile photograph

• Account type

Professional Information

Where applicable:

• Business information

• Portfolio photographs

• Banner images

• Services

• Pricing

• Availability

• Travel settings

Booking Information

• Booking history

• Appointment dates and times

• Booking locations

• Booking requests

• Cancellation history

• Refund history

Communications

• Messages exchanged through the Platform

• Support enquiries

• Any other information that you upload on comments.

Payment Information

Payments are processed securely by Stripe.

MakeupMatch does not store your full payment card details.

We receive limited payment-related information necessary to operate the Platform.

Device Information

We may collect technical information including:

• Device type

• Operating system

• Application version

• Device identifiers

• Diagnostic information

Other Information You Choose to Provide

Any additional information you voluntarily provide when using the Platform, including information submitted through support enquiries or communications with MakeupMatch.

Location Information

With your permission, the Platform may access your device location.

You may choose to provide:

• Precise location; or

• Approximate location.

Location information is used to improve search results and Platform functionality.

You can change location permissions through your device settings at any time.

4. How We Use Your Information

We use your information to:

• create and manage your account;

• process Bookings;

• facilitate communication between Customers and Professionals;

• process payments and payouts;

• provide customer support;

• detect fraud and misuse;

• moderate content;

• improve the Platform;

• comply with legal obligations;

• protect the security of the Platform;

• improve the Platform’s functionality.

5. Lawful Bases for Processing

We process personal information only where we have a lawful basis to do so under applicable data protection law.

Depending on the circumstances, we process your information because:

• it is necessary to perform our contract with you;

• it is necessary to comply with our legal obligations;

• it is necessary for our legitimate interests, provided those interests are not overridden by your rights and freedoms; or

• you have provided your consent, where consent is required.

Where we rely on your consent, you may withdraw it at any time, although doing so may affect certain features of the Platform.

6. Automated Moderation

To help maintain a safe marketplace, MakeupMatch may use automated systems to help identify content that may breach our Terms & Conditions.

This may include automated analysis of:

• profile photographs;

• portfolio images;

• messages;

• other content submitted through the Platform.

Automated moderation assists our review processes but does not guarantee that all prohibited content will be detected.

7. Third-Party Service Providers

We use trusted third-party providers to operate the Platform.

These currently include:

• Stripe (payment processing and Professional onboarding)

• Firebase Authentication

• Firebase Database

• Firebase Storage

• Firebase Cloud Functions

• Firebase Cloud Messaging

• Google Maps

• Google Vision API

These providers process information only as necessary to provide their services.

These providers process personal information on our behalf or as independent controllers, depending on the services they provide and the purpose of the processing.

Where appropriate, we have contractual safeguards in place to protect personal information.

8. Sharing Your Information

We may share information:

• with Professionals or Customers as necessary to facilitate Bookings;

• with Stripe to process payments and payouts;

• with cloud service providers hosting Platform infrastructure;

• with regulatory authorities where required by law;

• with law enforcement where legally required;

• where necessary to protect our legal rights.

We do not sell your personal information. 

We do not share your personal information with third parties for their own direct marketing purposes.

9. Account Deletion

Users may permanently delete their account through the Platform.

Before deletion is completed, Users must successfully complete identity verification.

Following deletion:

Customers

• authentication credentials are deleted;

• profile information is removed or anonymised;

• profile photographs are removed;

• messages remain but are attributed to Deleted U.;

• reviews remain but are attributed to Deleted U.;

• Booking history is retained for legal, accounting and dispute resolution purposes.

Professionals

• authentication credentials are deleted;

• public profiles are removed;

• portfolio images are removed;

• banner images are removed;

• profile photographs are removed;

• messages remain but are attributed to Deleted User;

• Booking history is retained for legal, accounting and dispute resolution purposes.

Certain financial records, payment records and transaction information may be retained where required by law or by payment providers such as Stripe.

10. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes set out below. Where it is not possible to state a fixed retention period, we determine the applicable period by reference to the criteria set out against each purpose:

• provide and improve the Platform;

• comply with legal, regulatory and tax obligations;

• maintain financial and accounting records;

• investigate fraud or misuse;

• resolve disputes;

• enforce our Terms & Conditions;

• protect the security and integrity of the Platform.

Where information is no longer required, we may securely delete or anonymise it.

As a guide:

• active account data is retained for as long as the account remains open;

• booking, payment and transaction records are retained for six years from the date of the transaction, to meet accounting, tax and financial reporting obligations;

• records of a complaint, dispute or chargeback are retained for six years from resolution, to allow us to defend or bring legal claims within the applicable limitation period;

• data retained following account deletion is limited to what is described in clause 9 above and is deleted or anonymised once the relevant retention criteria no longer apply.

11. Security

While we implement reasonable technical and organisational measures to protect personal information, no method of transmission over the internet or electronic storage is completely secure.

Users are responsible for maintaining the confidentiality of their account credentials.

12. Your Rights

Depending on applicable law, you may have the right to:

• access your personal information;

• correct inaccurate information;

• request deletion of your information;

• object to certain processing;

• restrict certain processing;

• receive a copy of your information where applicable;

• lodge a complaint with the relevant supervisory authority.

We may request additional information to verify your identity before responding to certain requests.

You also have the right to complain to the Information Commissioner's Office (ICO).

Information about the ICO can be found at www.ico.org.uk.

13. International Transfers

Some of our third-party providers, including Stripe and our cloud infrastructure providers, may process personal information outside the United Kingdom, including in the United States. Where this occurs, we ensure the transfer is protected by one of the following safeguards: (i) a UK adequacy regulation confirming the destination country provides an adequate level of protection; (ii) the UK International Data Transfer Agreement or the UK Addendum to the EU Standard Contractual Clauses; or (iii) another safeguard or exception recognised under UK data protection law. You can request further details of the safeguard relied on for a particular transfer by contacting us using the details in clause 16.

14. Children's Privacy

The Platform is intended for individuals aged 18 years or over.

We do not knowingly collect personal information from individuals under the age of 18.

15. Changes to this Privacy Policy

We may update this Privacy Policy from time to time.

The latest version will always be available through the Platform.

Where required by law, we will notify Users of material changes.

16. Contact Us

If you have questions regarding this Privacy Policy or how we process your information, please contact:

MakeupMatch Limited

The Media Centre
7 Northumberland Street
Huddersfield
England
HD1 1RL

Email: hello@makeupmatch.co.uk

Website: makeupmatch.co.uk

© MakeupMatch Limited. All rights reserved.