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A showcase of real-world projects demonstrating how I deliver technical project management, CRM implementation, UI/UX design, and workflow automation across SaaS, AI, and operations, for clients across the US, UK, and Africa.
A showcase of real-world projects demonstrating how I deliver technical project management, CRM implementation, UI/UX design, and workflow automation across SaaS, AI, and operations, for clients across the US, UK, and Africa.
Each case study includes the challenge, root cause, approach, deliverables, and results, showing not just what was delivered, but how I think and solve problems as a Technical Project Manager.
FreeHealth AI Mental Wellness App
Type: UI/UX Product Design | Tools: Figma |
Role: Product Designer & Technical PM
Project Goals
Design a culturally relevant mental wellness mobile app for African women
Create a complete user journey from emotional check-in to progress tracking
Deliver a developer-ready high-fidelity prototype within a single sprint
Challenges
No existing wellness app was designed with African women in mind
The experience needed to feel warm and personal without being clinical
Business requirements needed to be translated into a visual product journey with no prior design brief
Root Cause The real gap was not just the absence of a wellness app — it was cultural invisibility. Existing tools reflected Western design contexts, making them feel distant and irrelevant to the target user. The problem was not technical. It was human.
Approach I started by defining the core user journey before touching Figma. I asked one question: what does a woman feeling overwhelmed need to see first thing in the morning? That question shaped every design decision. I mapped three core screens that form a complete wellness loop — how you feel, what support is available, and how you are progressing. I chose a calming green and earth tone palette deliberately to reduce anxiety on first open. The AI chat interface was designed to mirror how a real wellness coach speaks — empathetic, conversational, and never clinical. I iterated through multiple versions before arriving at the final high-fidelity design.
Deliverables
Screen 1 — Home Dashboard: Personalised morning greeting, mood check-in, AI wellness tip, daily stats covering mental score, steps and water intake, and today's plan
Screen 2 — AI Wellness Chat: Real-time conversational AI interface with personalised responses and breathing exercise recommendations
Screen 3 — My Wellness Plan: Weekly progress tracker, 7-day streak, mental wellness goals with completion rates, and AI recommendations
Fully clickable high-fidelity prototype built and ready for developer handoff
Results
Delivered a complete 3-screen high-fidelity prototype in Figma within 5 days
Completed end-to-end product design independently — from user journey mapping to interactive prototype
Submitted for design review demonstrating ability to go from brief to prototype without supervision
Showcased as a portfolio project to hiring managers and recruiters in the Middle East tech space
HealthBridge Clinic Patient Portal Type: Technical Project Management | Tools: Jira · Scrum | Role: Technical Project Manager
HealthBridge Clinic Patient Portal Type: Technical Project Management | Tools: Jira · Scrum | Role: Technical Project Manager
Project Goals
Implement a fully functional patient portal for a healthcare client
Manage end-to-end Agile delivery from requirements through deployment
Ensure on-time delivery with zero missed milestones across cross-functional teams
Challenges
Healthcare stakeholders had unclear and evolving requirements
Engineering and operations teams were not aligned on priorities
No structured delivery framework was in place before the project began
Root Cause The core issue was not a technical one — it was a communication and structure problem. Stakeholders were describing symptoms rather than root causes. Engineering was building without a clear shared definition of done. The absence of a structured Agile framework meant every sprint was reactive rather than planned.
Approach I began by running a structured requirements gathering session with all stakeholders to establish a shared understanding of scope, priorities, and success criteria. I set up the full Agile delivery framework in Jira — creating the project board, defining epics, breaking requirements into user stories with clear acceptance criteria, and establishing a sprint cadence. I introduced weekly stakeholder check-ins to surface risks early and prevent scope creep. Every sprint was planned, reviewed, and retrospected — keeping the team aligned and delivery predictable from start to finish.
Deliverables
Full Jira project board with epics, user stories, acceptance criteria, and sprint structure
Weekly stakeholder status reports and risk log
Sprint planning, backlog grooming, and retrospective sessions across full delivery lifecycle
Patient portal delivered on time with full cross-functional sign-off
Results
Delivered the patient portal on time with zero missed milestones
Reduced stakeholder misalignment by establishing a single source of truth in Jira
Improved sprint predictability from week one through structured backlog management
Demonstrated end-to-end Agile delivery capability in a regulated healthcare environment
CRM Implementation & Marketing Automation |
Tools: HubSpot · Brevo · Make | Role: Technical PM & Systems Architect
CRM Implementation & Marketing Automation |
Tools: HubSpot · Brevo · Make | Role: Technical PM & Systems Architect
Project Goals
Centralise lead management and tracking for a remote sales team
Automate nurture and re-engagement sequences to reduce manual effort
Improve contact segmentation and pipeline visibility for faster decision making
Challenges
Manual follow-up processes were causing leads to drop off at every stage
Lead data was scattered across spreadsheets with no single source of truth
The sales team had no visibility into engagement or pipeline health
Root Cause The business was not struggling with a lack of leads — it was struggling with a lack of structure. Every follow-up depended on someone remembering to act. When they forgot, leads went cold. The root cause was the absence of an automated system that could keep relationships alive without human intervention at every touchpoint.
Approach I started by auditing the existing lead flow end to end — mapping every touchpoint from first contact to conversion to identify where drop-offs were happening. I then designed the full CRM architecture in HubSpot before building anything, ensuring the system logic matched the actual sales process. I built automated email sequences for onboarding and re-engagement, lifecycle tagging with lead scoring, contact segmentation for personalised campaigns, and integrated contact forms with real-time tracking. I delivered the full system in a single sprint and handed over with documentation so the team could manage it independently.
Deliverables
Full HubSpot CRM setup with lifecycle tagging and lead scoring
Automated email sequences for onboarding, follow-up, and re-engagement
Contact segmentation system for personalised campaign delivery
Integrated contact forms with real-time pipeline tracking
Full handover documentation for team self-management
Results
35% increase in lead conversion within the first campaign cycle
60% reduction in manual admin work through automation
Streamlined sales handoff with better lead intelligence and timing
Improved open and engagement rates across all automated sequences
Technical Project Management Workflow Tools: Monday.com · Make | Role: Technical PROJECT MANAGER
Technical Project Management Workflow Tools: Monday.com · Make | Role: Technical PROJECT MANAGER
Project Goals
Build a centralised project and campaign management system for a remote marketing team
Eliminate manual status updates and tracking confusion across departments
Support multi-quarter planning and resource allocation in one platform
Challenges
The team had no shared visibility into project status or deadlines
Lack of structure was creating delivery delays and task overlap
Updates were being missed because everything depended on manual communication
Root Cause The team was not disorganised — they were under-structured. Everyone was working hard but in different directions with no shared operating system. The root cause was the absence of a single platform where tasks, timelines, ownership, and status could live together and update automatically.
Approach I began by interviewing team leads across marketing, sales, and design to understand how work actually flowed — not how it was supposed to flow on paper. I used those insights to design the Monday.com architecture from scratch, building boards that reflected real workflows rather than theoretical ones. I configured automation for status updates, deadline reminders, and workload distribution. I built dashboards that gave leadership real-time visibility without needing to ask for updates. I then onboarded the full team and ran training sessions to drive adoption before handoff.
Deliverables
Full Monday.com project and campaign management system
Campaign boards with auto-status updates and deadline workflows
Automated team notifications and workload dashboards with chart visuals
Real-time performance tracking across all active projects
Team onboarding and training for full platform adoption
Results
30% reduction in project delays within the first quarter
Increased task ownership and on-time completion across all teams
Saved 15+ hours per month through automation replacing manual updates
Real-time team performance visibility delivered to leadership without additional reporting effort
Systems Migration · CRM Implementation
Tools: ClickUp · Notion Zapier
Role: Technical PROJECT MANAGER
Systems Migration · CRM Implementation
Tools: ClickUp · Notion Zapier
Role: Technical PROJECT MANAGER
Project Goals
Migrate all operations from Notion into ClickUp with zero data loss
Build a scalable CRM and campaign execution system tailored to the client's workflow
Automate internal processes for faster delivery and higher operational accuracy
Challenges
Fragmented workflow across Notion was creating confusion and missed handovers
No CRM pipeline or visibility into leads and tasks existed in one place
Manual handovers were leading to missed follow-ups and no automation for recurring processes
Root Cause The client had outgrown Notion. What started as a simple documentation tool had become the operational backbone of the business — and it was never built for that. The root cause was a mismatch between the tool being used and the operational complexity the business had grown into. The solution was not to fix Notion — it was to move to a platform built for what the business actually needed.
Approach I began with a full operational audit — documenting every workflow, process, and data structure currently living in Notion to understand what needed to migrate, what needed to be rebuilt, and what needed to be retired. I then designed the full ClickUp architecture before migrating a single piece of data — mapping CRM pipelines, task structures, campaign boards, and automation logic to the new system. I executed the migration in phases to ensure zero downtime and zero data loss. I built integrated automations using Zapier for reminders, assignments, and recurring tasks. I delivered full handover documentation and ran onboarding sessions so the client could operate independently from day one.
Deliverables
100% operational migration from Notion to ClickUp with zero data loss or downtime
Full CRM pipeline with status updates, custom views, and lead tracking
Task templates for onboarding, campaign operations, and recurring workflows
Dashboards for real-time status, activity tracking, and deadline visibility
Integrated automations for reminders, assignments, and campaign updates
Full handover documentation and team onboarding sessions
Results
40% improvement in task tracking accuracy post-migration
100% operational migration completed with zero downtime
Saved 20+ hours per month through workflow automation
Improved internal alignment, accountability, and campaign turnaround speed
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