WHAT IS SEO?

When people search for something online, they tend to visit websites that are at the top of the lists because they appear to be more relevant to their search. If you are in business and your website is not anywhere near the top of the search results, you are unlikely to reach your customers or at least reach the numbers that will make your business worthwhile. If you have ever wondered why your competitors rank higher than you, it is because of a marketing technique called SEO, which means search engine optimization.

This technique helps your site to rank higher than the millions of other sites in response to certain keywords. When searched, the search engine system collects information about every page on the web and can help people find exactly what they're looking for.

When your page gets higher rankings, it helps more people find you. Most users never leave the first results page and it's therefore critical that your site appears as high as possible. To get higher rankings, your website must have all the ingredients that search engines are looking for this is where SEO becomes critical. Search engines look for text contents, links, page titles and other pieces of relevant information contained in the HTML code of your website.

For you to get more business, your website has to be on the first page of all the major search engines for the specific keywords or search terms that are relevant to your potential customers. Without SEO your site will never be found online by your customers in today's competitive world. You need solid SEO techniques to get your site to the top of the search results. Search engine BOTS find will find your site then they analyze it and then rank it. They will decide if your website belongs in the number one spot or somewhere near spot number 500 of the search results.

In other words SEO is the process of making your website awesome in the eyes of search engines like Google and Bing.

You have to approach SEO with a combination of strategies that make your website easy to read for search engines this includes

> keyword research to deliver the best traffic

> on page coding elements

>an aggressive off page strategy. This will include use of analytical tools to get a clearer picture of how your page is performing and measuring your return on investment (ROI).

If you have a website and do not have an SEO strategy, it’s really time to wake up or otherwise your website will stay in the wilderness for forever.

For a more detailed introduction to SEO, click here.

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