How to Make an Eye-Catching Poster or Product Brochure

1. Define the target audience for your brochure or poster.

Before you start thinking about what your brochure or poster will look like, you need to figure out a few things about your customers and your goals.

Just like any other marketing material, a marketing brochure or poster should be:

1. Targeted to a specific segment of your market, and

2. Aimed at sharing convincing information.

Whether you segment your market by age, buying cycle, income, location, or lifestyle choices, your brochure’s messaging and imagery should be designed with a specific customer segment in mind. This is where user personas are helpful, they will guide your positioning and messaging.

2. Create thoughtful, targeted messaging for your marketing brochure or poster. Carefully select words and images to be used.

Once you have a clear focus mapped out, you’ll need to figure out what belongs on the top, middle, and bottom of the brochure or poster, and write accordingly. For brochures you need to check out this 3 fold brochure template for some inspiration.

The main portion should have a single clear message

It needs to grab the attention of your reader. Everything should compel them to continue on reading the whole page.

The clear message should be balanced with clear product images

Be clear about how you can fulfill your customers’ needs.

Build intrigue by proposing a question.

Keep it as brief and bold as possible.

3.Use headers to state your brand’s offerings up front.

Your headers should clearly and concisely state each business offering or product feature, so that readers can see at a glance what you’re promoting.

It’s important that these headings deliver meaning independently without requiring any further explanation. Try to avoid empty words like ‘introduction’ or ‘about’ in favor of more expressive descriptors.

Use brief descriptions to backup your headers

Beneath each header, you’ll want to describe the product or service in more detail.

Keep these descriptions as brief and to-the-point as possible. Try to give your readers just enough information to get them interested, and let them use your brochure as a jumping-off point to get to your store or website.