So think about what channels you are on? Facebook, Linkedin, Instagram, TikTok? There are many to choose from and lots of great ideas for social media videos. And if there’s a channel (such as Facebook) on which you want to post videos directly, you can always do a teaser for the full-length video on YouTube so you get optimum engagement on all channels. Also, don’t forget about your blog; you can post your videos there as well! And if you have a podcast, it can function very smoothly with your YouTube channel.