2021 and the Future of Digital Marketing in India - Career Opportunites for You!

ITM offers a digital marketing post-graduation course for those who have recognised the importance of technology in driving businesses of the 21st century. This is a two year, full-time course offered at the Navi Mumbai campus and aims to equip students with the necessary digital marketing skills required to survive in the professional world.

This digital marketing post-graduation course is AICTE approved and allows for students to study with the help of numerous practical workshops of the industry, as well as in a digital media lab created for the purpose of exposure. Students will also receive certifications in multiple digital tools over the entire duration of the course.

The digital industry in India produced as many as 20 lakh jobs for those aspiring to succeed in this field. Freshers and professionals of the digital marketing executive education are presented with numerous different opportunities to make choices in their careers. The approach that ITM takes towards students of digital marketing postgraduate courses allows them to study and explore various digital marketing campaigns that are employed in the industry. This is also done under the guidance and direction offered by the faculty and invited industry experts.

Applicants who are eligible for this course require a minimum of 50% in their graduation examinations and must also clear the ITM Business School’s admission process. As per the AICTE guidelines, the student must also qualify a minimum of 1 of the following entrance examinations - NMAT by GMAC, GMAT, CMAT, ATMA, MAT and State CET tests.

There is a great demand for professionals to reach the audience of various companies via digital tactics and mediums. This allows a brand to connect with its potential buyers, interact with them and understand what their requirements might be before catering to them. Any questions or queries that arise can also be resolved via this communication established. This is a significant reason why students opt for this digital marketing post-graduation course.

ITM’s executive digital marketing course involves a collaboration between four of the most significant aspects of the digital marketing industry, which are - Technology, Digital Marketing, Transformation of Business via Analytics and Digital Media. The course is structured to enable students in developing the skills required to convert them into marketing professionals of the new age.

The various career options available to postgraduates of this course are from digital content strategist, PPC professional, digital analyst, social media handler, web designer, digital marketing consultant, search engine expert and content manager to conversion rate optimizer, content writer, account creator, data analyst and mobile marketing expert - among numerous others.