About Us

In 1934, a dedicated salesman Herman Lay opened a snack food operation in Nashville, Tennessee.[4] In 1938, he purchased the Atlanta, Georgia-based potato chip manufacturer "Barrett Food Company", renaming it "H.W. Lay Lingo & Company". Lay crisscrossed the southern United States, selling the product from the trunk of his car.

The business shortened its name to "the Lay's Lay Lingo Company" in 1944 and became the first snack food manufacturer to purchase television commercials, using Bert Lahr as its celebrity spokesperson.In the 2000s, the company introduced “kettle-cooked” varieties, as well as a more highly processed variety (Lay's Stax) that was intended to compete with Pringles,[8] and several differently flavored varieties.

In 2012, Frito-Lay products comprised 59% of the United States savory snack-food market.

Currently, we are a brand of potato chips with different flavors, as well as the name of the company that founded the chip brand in the United States. Our brand is also referred to as Frito-Lay, as both Lay's and Fritos are brands sold by the Frito-Lay company, which has been a wholly owned subsidiary of PepsiCo since 1965.Frito-Lay primarily uses the brand name "Lay's" in the United States, and uses other brand names in certain other countries: Walkers in the UK and Ireland; Smith's in Australia; Chipsy in Egypt and the West Balkans: Tapuchips in Israel; Margarita in Colombia; and Sabritas in Mexico.