A Look at the Volusia County Retail Real Estate Market

Understanding the Local Market Landscape

Volusia County, located on Florida’s east coast, is experiencing steady growth in its retail real estate sector. A combination of population increases, tourism, and economic development is driving renewed interest in commercial properties. Cities such as Daytona Beach and DeLand are leading this trend, supported by infrastructure upgrades and a growing residential base. The retail industry remains a key part of the county’s commercial ecosystem, offering opportunities for both investors and businesses.

Demographic trends show a mix of retirees, seasonal residents, and younger families moving into the area. These shifts influence retail preferences and spur demand for a range of retail options, from grocery-anchored centers to lifestyle-oriented shops. Tourism, especially during peak seasons and annual events, adds another layer of consumer activity that boosts retail performance.

Demand Drivers for Retail Space

New housing developments are a major factor pushing retail growth in Volusia County. Retailers often follow residential expansion, seeking to capture daily spending from nearby households. As neighborhoods grow, so does the need for grocery stores, pharmacies, cafes, and essential service providers.

Retail preferences are also evolving. Today’s consumers are more focused on experiences, prompting a shift toward restaurants, boutique fitness centers, and service-based businesses. These trends are reshaping retail environments into more interactive and socially engaging spaces. National retailers are taking notice, with many looking to expand into key areas within the county, particularly those that remain underserved.

Vacancy Rates and Space Utilization

Retail vacancy rates across Volusia County have gradually declined, especially in high-traffic areas. Although some older properties remain vacant, these are often tied to outdated layouts or poor access. In response, property owners are investing in upgrades and renovations to attract modern tenants. Repurposing underused spaces has become a common strategy, breathing new life into aging shopping centers.

Smaller format stores, health clinics, and co-working-style retail environments are also helping reduce vacancy. These formats offer flexible leasing options and meet current market demand more efficiently than traditional big-box stores.

Popular Retail Property Types

Neighborhood shopping centers anchored by essential services continue to draw interest. Their convenience and stability make them appealing to both investors and tenants. Mixed-use developments are also gaining popularity. These spaces combine residential units, office space, and retail in a walkable layout, promoting community engagement.

There’s also a shift toward properties that can support flexible business types. Quick-service restaurants, local boutiques, and specialty clinics all require adaptable layouts. Spaces that support modular configurations and easy tenant turnover are particularly valuable in today’s market.

The E-Commerce Influence

E-commerce has changed the role of physical retail, but it hasn't diminished its importance in Volusia County. Many retailers now blend in-store and digital offerings, using storefronts as pickup hubs or showrooms. This hybrid model improves customer experience while still requiring strategically located physical spaces.

Retail developments are also adapting to logistics needs, especially last-mile delivery. Some properties are being reconfigured to support small-scale distribution or in-store order fulfillment. These changes reflect the broader shift toward omnichannel retailing.

Future Development and Market Trends

Looking ahead, Volusia County is leaning into lifestyle and walkable retail spaces. Open-air centers with green spaces, plazas, and entertainment options are replacing traditional mall formats. This design approach encourages foot traffic and community interaction.

Volusia County's retail real estate market is adapting to a new generation of consumers and businesses. With a foundation built on growth, innovation, and community connection, the region continues to offer opportunities for long-term retail success.