The completed page template needed to be usable by any number of properties for a wide variety of activity and experience offerings. The first step was to accomplishing this was to explore the existing sites and promotional materials for the hotels in question, gather a list of their available activities, and classify them.
The web app Mural.co was used for this process so the results could be shared among the team.
In order to determine what database information needed to be collected from properties and then displayed for users, a basic desktop layout was created in Sketch displaying the information that was consistent across all items - what the activity or experience is, where guests would need to go to find it, when it was available, how much it would cost, and how to book (if booking in advance was necessary).
The layout was intended to be modularized and thus customizable; if any piece of information was not applicable, it could be hidden.
For easier navigation of experiences at resorts where offerings were myriad, there were "related items"-style sections at the bottom of the page.
To test the general approach of the above layout from a visual perspective, and in order to get stakeholder buy-in, a few demo layouts using real existing data were created. The activities chosen were used specifically to show a variety of content amounts and types.