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Celebrity is a condition of fame and broad public recognition of a person or group as a result of the attention given to them by mass media. An individual may attain a celebrity status from having great wealth, their participation in sports or the entertainment industry, their position as a political figure, or even from their connection to another celebrity. 'Celebrity' usually implies a favorable public image, as opposed to the neutrals 'famous' or 'notable', or the negatives 'infamous' and 'notorious'.[1][2]

Although his book is subtitled "from Bronze Age to Silver Screen", and despite the fact that "Until very recently, sociologists argued that celebrity was invented just over 100 years ago, in the flickering glimmer of early Hollywood" and the suggestion that some medieval saints might qualify, Jenner asserts that the earliest celebrities lived in the early 1700s, his first example being Henry Sacheverell.[3][4]

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Athletes in Ancient Greece were welcomed home as heroes, had songs and poems written in their honor, and received free food and gifts from those seeking celebrity endorsement.[5] Ancient Rome similarly lauded actors and notorious gladiators, and Julius Caesar appeared on a coin in his own lifetime (a departure from the usual depiction of battles and divine lineage).[6]

Theatrical actors were often celebrities. Restaurants near theaters, where actors would congregate, began putting up caricatures or photographs of actors on celebrity walls in the late 19th century.[11] The subject of widespread public and media interest, Lillie Langtry made her West End theatre debut in 1881 causing a sensation in London by becoming the first socialite to appear on stage.[12] The following year she became the poster-girl for Pears Soap, becoming the first celebrity to endorse a commercial product.[13] In 1895, poet and playwright Oscar Wilde became the subject of "one of the first celebrity trials".[14]

The movie industry spread around the globe in the first half of the 20th century and now, the familiar concept of the instantly recognizable faces of its superstars. Yet, celebrity was not always tied to actors in films, especially when cinema was starting as a medium. As Paul McDonald states in The Star System: Hollywood's Production of Popular Identities, "in the first decade of the twentieth century, American film production companies withheld the names of film performers, despite requests from audiences, fearing that public recognition would drive performers to demand higher salaries."[15] Public fascination went well beyond the on-screen exploits of movie stars and their private lives became headline news: for example, in Hollywood the marriages of Elizabeth Taylor and in Bollywood the affairs of Raj Kapoor in the 1950s. Like theatrical actors before them, movie actors were the subjects of celebrity walls in restaurants they frequented, near movie studios, most notably at Sardi's in Hollywood.[11]

The second half of the century saw television and popular music bring new forms of celebrity, such as the rock star and the pop group, epitomised by Elvis Presley and the Beatles, respectively. John Lennon's highly controversial 1966 quote: "We're more popular than Jesus now",[16] which he later insisted was not a boast, and that he was not in any way comparing himself with Christ,[17] gives an insight into both the adulation and notoriety that fame can bring. Unlike movies, television created celebrities who were not primarily actors; for example, presenters, talk show hosts, and newsreaders. However, most of these are only famous within the regions reached by their particular broadcaster, and only a few such as Oprah Winfrey, Jerry Springer, or David Frost could be said to have broken through into wider stardom. Television also gave exposure to sportspeople, notably Pel after his emergence at the 1958 FIFA World Cup, with Barney Ronay in The Guardian stating, "What is certain is that Pel invented this game, the idea of individual global sporting superstardom, and in a way that is unrepeatable now."[18]

In the '60s and early '70s, the book publishing industry began to persuade major celebrities to put their names on autobiographies and other titles in a genre called celebrity publishing. In most cases, the book was not written by the celebrity but by a ghostwriter, but the celebrity would then be available for a book tour and appearances on talk shows.[19]

Forbes magazine releases an annual Forbes Celebrity 100 list of the highest-paid celebrities in the world. The total earnings for all top celebrity 100 earners totaled $4.5 billion in 2010 alone.

For instance, Forbes ranked media mogul and talk show host, Oprah Winfrey as the top earner "Forbes magazine's annual ranking of the most powerful celebrities", with earnings of $290 million in the past year. Forbes cites that Lady Gaga reportedly earned over $90 million in 2010.[20] In 2011, golfer Tiger Woods was one of highest-earning celebrity athletes, with an income of $74 million and is consistently ranked one of the highest-paid athletes in the world.[20] In 2013, Madonna was ranked as the fifth most powerful and the highest-earning celebrity of the year with earnings of $125 million. She has consistently been among the most powerful and highest-earning celebrities in the world, occupying the third place in Forbes Celebrity 100 2009 with $110 million of earnings, and getting the tenth place in the 2011 edition of the list with annual earnings equal to $58 million.[21] Beyonc has also appeared in the top ten in 2008, 2009, 2010, 2013, 2017, and topped the list in 2014 with earnings of $115 million.[22] Cristiano Ronaldo followed by Lionel Messi in 2020 became the first two athletes in a team sport to surpass $1 billion in earnings during their careers.[23]

Celebrity endorsements have proven very successful around the world where, due to increasing consumerism, a person owns a status symbol by purchasing a celebrity-endorsed product.[28][29][30] Although it has become commonplace for celebrities to place their name with endorsements onto products just for quick money, some celebrities have gone beyond merely using their names and have put their entrepreneurial spirit to work by becoming entrepreneurs by attaching themselves in the business aspects of entertainment and building their own business brand beyond their traditional salaried activities. Along with investing their salaried wages into growing business endeavors, several celebrities have become innovative business leaders in their respective industries, gaining the admiration of their peers and contributing to the country's economy.

Celebrities may be resented for their accolades, and the public may have a love/hate relationship with celebrities. Due to the high visibility of celebrities' private lives, their successes and shortcomings are often made very public. Celebrities are alternately portrayed as glowing examples of perfection, when they garner awards, or as decadent or immoral if they become associated with a scandal. When seen in a positive light, celebrities are frequently portrayed as possessing skills and abilities beyond average people; for example, celebrity actors are routinely celebrated for acquiring new skills necessary for filming a role within a very brief time, and to a level that amazes the professionals who train them. Similarly, some celebrities with very little formal education can sometimes be portrayed as experts on complicated issues. Some celebrities have been very vocal about their political views. For example, Matt Damon expressed his displeasure with 2008 US vice presidential nominee Sarah Palin, as well as with the 2011 United States debt-ceiling crisis.[38][39]

Famous for being famous, in popular culture terminology, refers to someone who attains celebrity status for no particular identifiable reason, or who achieves fame through association with a celebrity.[40] The term is a pejorative, suggesting the target has no particular talents or abilities.[41] British journalist Malcolm Muggeridge made the first known usage of the phrase in the introduction to his book Muggeridge Through The Microphone: BBC Radio and Television (1967) in which he wrote:

Most high-profile celebrities participate in social networking services and photo or video hosting platforms such as YouTube, Twitter, Facebook, Instagram, and Snapchat.[44] Social networking services allow celebrities to communicate directly with their fans, removing the middle-man known as traditional media.Through social media many persons outside entertainment and sports sphere become celebrity in their own sphere. Social media humanizes celebrities in a way that arouses public fascination as evident by the success of magazines such as Us Weekly and People Weekly. Celebrity blogging have also spawned stars such as Perez Hilton who is well known for not only blogging but also outing celebrities.[45]

Social media and the rise of the smartphone have changed how celebrities are treated and how people gain the platform of fame. Not everything is as concealed as it was back in old Hollywood because now everything is put out on the internet by fans or even the celebrity themselves. Websites like Twitter, Facebook, Instagram, and YouTube allow people to become a celebrity overnight. For example, Justin Bieber got his start on YouTube by posting videos of him singing and got discovered. All of his fans got direct contact with his content and were able to interact with him on several social media platforms. Social media has substantially changed what it means to be a celebrity. Instagram and YouTube allow regular people to become rich and famous all from inside their home. It also allows fans to connect with their favorite celebrity without ever meeting them in person. Everything is being shared on social media so it makes it harder for celebrities to live private lives.[46] e24fc04721