Effective date: 31 October 2026 Last updated: 31 October 2026
This Privacy Policy explains how Salman Naseer, trading as SNTRIC (“we”, “us”, “our”) handles information when you play Late Again! (the “Game”) on Android, iOS, or Steam. We built the Game to collect as little as possible. If you have a question, contact us at salman.naseer.mailbox@gmail.com.
The Game asks for a first name and a character choice (girl or boy). These stay on your device. We do not send them to our servers.
We have no accounts, ask for no email address, phone number, contacts, photos, or precise location.
On mobile, the Game shows optional rewarded ads (for example, to revive after a run). Our ad partner may collect a device advertising ID and basic device data to show and measure ads. The Steam version has no ads.
We may use analytics and crash reporting to find bugs and improve the Game.
We do not sell your personal information.
Information
Why
Where it is stored
First name
To personalise intro lines, excuses, and your score card
On your device only
Character choice (girl/boy)
To show the runner you picked
On your device only
Please enter a first name or nickname only. Do not enter your full name or other personal details.
Your coins, high scores, unlocked skins and power-ups, daily missions, streaks, and settings are saved locally on your device. If you uninstall the Game or clear its data, this progress is deleted.
If you choose to use leaderboards, your score and your platform display name (for example, your Google Play Games or Steam profile name) are shared with that platform’s leaderboard service and may be visible to other players. Your in-game first name is not posted to leaderboards unless you choose to make it your display name on that platform.
When you tap Share, the Game creates a score card (which may include your first name, character, and score) and opens your device’s share menu. Nothing is sent until you choose an app and send it. Whatever you share is then handled by the app you chose, under its own privacy policy.
The mobile versions show rewarded ads that you choose to watch, for example to revive or to earn bonus coins. Ads are served by Google AdMob. To show, limit, and measure ads and to prevent fraud, the ad network may collect: - Your device’s advertising ID (Android Advertising ID or Apple IDFA, where allowed) - IP address (used to estimate general location, such as country) - Device type, operating system, language, and app version - Ad interactions (for example, whether an ad was shown, watched, or tapped)
Your choices: - Watching ads is always optional. You can revive with in-game coins instead. - On Android you can reset or delete your advertising ID in Settings > Privacy > Ads (wording varies by device). - On iOS, the Game will ask for permission before any tracking across other companies’ apps and websites. If you decline, ads are shown without the IDFA. - In the UK, European Economic Area, Switzerland, and other regions where required, we show a consent message (through Google’s User Messaging Platform) before personalised ads are served. You can change your choice at any time in Settings > Privacy in the Game.
See Google’s privacy policy and How Google uses information from apps that use its services.
We use Google Firebase Analytics and Firebase Crashlytics to understand how the Game is played (for example, how far runs go and which power-ups are used) and to fix crashes. These tools may collect: - An app instance ID or similar pseudonymous identifier - Device model, operating system, and app version - Game events (runs started, scores, ads watched, purchases made) and crash logs - IP address, used to estimate country
This information is not used to identify you personally. See Firebase privacy information.
If you buy coins or items, the purchase is handled by Google Play, the Apple App Store, or Steam. We do not receive your payment card details. We receive only a confirmation of the purchase (such as an order ID and the item bought) so we can deliver it.
We do not collect your email address, phone number, contacts, photos, microphone or camera data, precise location, or any government ID. The Game does not include chat or any way for players to message each other.
We use the information described above only to: - Run the Game and save your progress - Personalise the Game with your first name and character - Show optional rewarded ads on mobile and measure them - Fix bugs, prevent fraud, and improve the Game - Deliver in-app purchases - Meet legal obligations
We do not sell personal information and do not use it for any purpose not listed here.
We share information only with: - Service providers listed in the table below, who process it for us under their own terms - Platform providers (Google, Apple, Valve/Steam) when you use their store, leaderboards, cloud save, or payment services - Authorities, if the law requires it or to protect the safety of players or others
Service
Purpose
Platforms
Privacy policy
Google AdMob
Rewarded ads
Android, iOS
https://policies.google.com/privacy
Google User Messaging Platform
Ad consent
Android, iOS
https://policies.google.com/privacy
Firebase Analytics
Gameplay analytics
Android, iOS
https://firebase.google.com/support/privacy
Firebase Crashlytics
Crash reports
Android, iOS
https://firebase.google.com/support/privacy
Google Play Games Services
Leaderboards
Android
https://policies.google.com/privacy
Apple Game Center
Leaderboards
iOS
https://www.apple.com/legal/privacy/
Steamworks
Store, leaderboards
Steam
https://store.steampowered.com/privacy_agreement/
Late Again! is a casual game that may be enjoyed by players of all ages, including children. We take children’s privacy seriously and follow the Google Play Families Policy, the U.S. Children’s Online Privacy Protection Act (COPPA), the UK Age Appropriate Design Code, and the GDPR where they apply.
Late Again! is made for a general audience, including children. When you first open the Game, we ask for your age once, in a neutral way that does not encourage you to give a false age.
If you are under 13 (or the minimum age for digital consent in your country, such as 16 in some EU countries): - The first name you enter never leaves your device, and we do not knowingly collect any other personal information from you. - Ads are served only through ad networks certified under the Google Play Families Self-Certified Ads SDK Program, and ad requests are marked as child-directed. You will see only non-personalised, age-appropriate ads. Your advertising ID is not used, and no interest-based ads or remarketing are shown. - Analytics are set not to collect advertising IDs and are used only to keep the Game working and fix bugs.
If you are 13 or older (or above the minimum age in your country), ads may be personalised only where you have given any consent the law requires (see section 2.5).
For all players, ads are always optional, are never disguised as gameplay, and you can always revive with coins instead.
If you are a parent or guardian and believe your child has given us personal information, contact us at salman.naseer.mailbox@gmail.com and we will delete it.
On-device data (first name, character, progress) stays until you delete it. You can delete it by uninstalling the Game or clearing its app data.
Ad and analytics data is kept by those providers according to their own retention policies. We set Firebase Analytics to keep event data for 2 months.
Purchase records are kept as long as needed for accounting and legal reasons.
To ask us to delete any data we can link to you, email salman.naseer.mailbox@gmail.com with the subject “Delete my data”. Because we do not have accounts, we may ask for details such as your device model and roughly when you played, so we can find it.
Depending on where you live (for example, the UK, EEA, California, or other U.S. states), you may have the right to access, correct, delete, or move your personal information, to object to or limit how we use it, and to withdraw consent at any time. To use these rights, email salman.naseer.mailbox@gmail.com. We will reply within the time the law requires (usually 30 days). You also have the right to complain to your local data protection authority.
Legal bases (UK/EEA): We process data to provide the Game you asked for (contract), to keep it secure and fix bugs (legitimate interests), and to show personalised ads where you have agreed (consent).
California and other U.S. states: We do not sell or “share” personal information for cross-context behavioural advertising without the consent or opt-outs the law requires, and we do not knowingly sell the personal information of anyone under 16.
We keep data collection to a minimum and rely on trusted platform providers. Data sent to our service providers is encrypted in transit. No method of storage or transmission is 100% secure, but we take reasonable steps to protect your information.
Our service providers may process data in countries other than yours, including the United States. Where required, they use safeguards such as Standard Contractual Clauses.
We may update this policy when the Game changes, for example when we add a new feature or service. We will post the new version on this page and change the “Last updated” date. If the change is significant, we will also tell you in the Game.
Salman Naseer (SNTRIC) Email: salman.naseer.mailbox@gmail.com