SEO

Website Overview

Screed is an e-commerce website specializing in stylish lighting solutions in Singapore for over 10 years.

The Biggest Challenge

Despite being in operation for over a decade, the website faced significant challenges:

• SEO had not been optimized effectively.

• Limited client budget for advanced SEO tools.

• A large number of toxic backlinks negatively affecting domain authority.

The Solution

To address these challenges, the following strategies were implemented:

1. Keyword Optimization:

   • Conducted in-depth research to identify the right primary and related keywords for product pages, category pages, and the homepage.

2. Google Business Profile Optimization:

   • Set up and optimized the Google Business Profile for better local visibility.

3. Expanded Product Reach:

   • Uploaded all products to Google Merchant Center, Google Business Profile, and Pinterest to increase exposure.

4. Site Speed Improvement:

   • Enhanced the site’s speed, achieving a perfect score (100/100) on both desktop and mobile platforms.

5. Backlink Strategy:

   • Acquired high-quality backlinks through link exchanges, guest posts, and citations.

   • Disavowed toxic and irrelevant backlinks to improve domain health.

6. On-Page Optimization:

   • Added compelling title tags and meta descriptions to all pages.

   • Improved the persuasiveness of content to increase click-through rates.

7. Image Optimization:

   • Added alt texts to more than 3,000 images, improving accessibility and search engine indexing.

The Results

The implementation of these strategies yielded impressive results:

Website Overview:
Sureclean is one of the leading cleaning services in Singapore, yet their rankings on both search results pages and local map packs are not very high. Additionally, every month, the site's ranking drops when Google releases new algorithms.

The Biggest Challenge:
The website has more than 700 pages, so it needs comprehensive optimization in areas like content, technical setup, links, user experience, and its Google Business profile.

The Solution:

Strategic changes were implemented upon my hiring

• Chosen the right main and secondary keywords for homepage and service pages and optimized the title and meta descriptions.

• Increased the of the font size of content for readability and enlarged the call to action buttons to attract visitors for click through rate

• Removed excessive internnal links in every pages 

• Added 5400 missing alt texts in images 

• Internal link all 700 pages by categories

• Optimized the Google Business Profiles by adding every missing information

• Created business listing directories for the website

• Disavowed 500,000 spammy and low quality backlinks pointing to the site

• Added Local Business schema to the main page and service pages

• Created map pack booster

• Created cloud entity stacking

• Created 1000 Iframe stacking map embeds

• CTR manipulation for google maps and organic search

The Results:

Within four months the website:
✅Increased in traffic
✅Ranked keywords in organic and local search

✅Increased click through rate
✅User friendly website

This case study is a testament to our commitment and expertise in delivering tangible results. Through strategic adjustments and meticulous optimization, I propelled the website and GBP to the coveted top position, showcasing my ability to turn challenges into success stories. 

I successfully achieved a growth of over 250% in website traffic and lead generation by implementing a diverse range of link building strategies. Additionally, I effectively navigated through challenges posed by the May 2022 Core algorithm update, resulting in a significant recovery.