You can think of your shoppers’ attitude of being discriminatory when they look at your product packaging to judge what’s inside, but there is nothing much you can do except improving your product packaging to make it more convincing. Getting your product on shelves is one of the hardest things of running a business, but making sure that this product won’t sit there forever and collect dust is nothing less than a challenge. According to a survey, about one-third of buying decisions are based on product packaging.

In this article, we will discuss different ways to make sure that your product is market-ready.

A product packaging tends to stand out when it remains committed to the product’s function. That is why you have to make sure that your packaging suits your product well. It is not uncommon for well-known brands having to repackage their products to keep up with consumer demands.

While packaging your products, make sure to work on consumer convenience. Factors to consider in this regard include functionality, durability, and easy accessibility. You have to see whether the product needs to be poured, squeezed, sprayed, or consumed from an open bottle or pouch. See if you have to attach a handle to the product packaging.

Today’s customers demand brands to be transparent about the information displayed on their product packaging. According to a survey, about 37% of consumers are willing to switch to another brand that offers more detailed information on their product packaging. So, make sure that you are using clear and concise language while selling your products and brand. Information can be added through product labels or direct printing. This information may include instructions for use, the reason why your product is a better choice, and the benefits it offers.

The font family you use on the product packaging can set the tone for your brand. If you want your readers to understand your product and brand quickly and easily, you will have to use modern and easy-to-use fonts. It is quite interesting to note that font style, size, and color can invoke emotions in your customers, so make sure that you are stirring up the right emotions.

If you want to bring the content on your product packaging to life, you will have to use the right visuals. With the help of images, you can connect your shoppers to the product and explain to them the product use.