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How To Create Food Labels Your Customers Can Trust
In this age, consumers are getting savvier about spending money and buying foods. They are more concerned about the safety and healthfulness of food products they buy. Although FDA labels communicate necessary information about food safety to consumers, these are usually not enough for a lot of consumers.
While many food manufacturing brands have been misleading their customers to trick them into buying less-than-perfect foods, customers are becoming aware more than ever. In this article, we will discuss how to create clear and concise food labels to win customers’ trust.
Being truthful about serving sizes
The serving size plays a crucial role in determining the health and safety benefits of a product. While FDA labels communicate these benefits, they do not instruct much about the serving size. With companies being unrealistic about this aspect, those FDA labels aren’t of much use.
You have to make sure to get real about serving sizes. Most of your customers will be conscious of the amount of sugar they get with each serving. By mentioning the serving size correctly, you can become a trustable brand. They will undoubtedly appreciate your honesty.
Avoiding overusing words such as organic, natural, or grass-fed
There is too much hype around the words such as all-natural, organic, and cage-free. However, using these words when it is not necessary can do more harm than good. With most consumers realizing the real definitions of organic and natural, brands face an uphill task of convincing them about their claims. In simple words, if you are selling a product that you claim is all-natural and organic, you will have to pay attention to repeating these words more naturally.
Understanding FDA labels and food regulations
Although there are no set regulations regarding the use of words such as all-natural and organic, your customers will want you to use these words only when you mean it. Your product is all-natural if it doesn’t contain any artificial flavors, colors, synthetic additives, or other lab-prepared chemicals. You can use the word all-natural with such a product. However, using this word with a product containing any form of additive will not be an honest approach. Your customers will also not appreciate you if they find out the inclusion of that additive.
Labeling is a more sensitive area of food packaging, especially when you are selling food supplements or other products meant to help your customers maintain their health and fitness levels. Remember, it will not take much time for your customers to find out that the labels you use with your food products are misleading. As a result, they will flag your product as unsafe.
In the end, it will be worth mentioning that you have to work on the safety and quality of your food product as the very first thing. With the quality taken care of, you can use appropriate labels to win your customers' trust. Food labeling may also mean letting your customers know about the potential pitfalls of your product. So, make sure that you are informing them in this aspect as well.