Our journey began with a vision to bridge the gap between farmers and consumers, ensuring that the best rice from our region reaches the plates of families in our community. Driven by a commitment to support local agriculture and provide premium rice varieties to our customers, we embarked on a mission to establish a business that values integrity, quality, and customer satisfaction above all else. Through partnerships with dedicated farmers and a focus on sustainable practices, we have cultivated a business that not only delivers exceptional rice but also contributes to the prosperity of our local agricultural ecosystem. From humble beginnings to becoming a trusted name in the rice industry, our story is woven with the threads of hard work, passion, and a shared love for this essential staple. At L & A Merchandise, we are proud to continue this journey, honoring our roots and serving our community with the finest rice products that reflect our dedication to quality and tradition.

CEO

Lynnard Concha is a talented and ambitious individual with a passion for creativity and innovation. With a background in marketing and business development, he has a strong track record of driving growth and success. Lynnard is known for his strategic thinking, leadership skills, and ability to adapt to new challenges with ease. He is a dedicated professional who is always looking for ways to push boundaries and achieve new levels of excellence in his work. You can't scare him of heights, he is a motocross rider.

COO

Missy Concha is a seasoned executive with a proven track record of success in the business world. She plays a critical role in overseeing and managing the day-to-day operations of the business. With a background in business management and a strong focus on efficiency and productivity, Missy is known for her strategic vision, leadership skills, and ability to drive results. She excels at developing and implementing operational strategies that align with the company's goals and objectives, while also ensuring that all work together seamlessly to achieve success. Missy is a dynamic and influential leader who is dedicated to driving growth and innovation within the organization. A busy person, but on her spare time, she loves watching movie.

Store Manager

As a store manager, Beberlyn Ombiang is a seasoned professional with a wealth of experience in retail management. With a strong background in customer service, inventory management, and staff supervision, Beberlyn is dedicated to ensuring the smooth operation and success of the store. Known for her exceptional leadership skills and ability to inspire and motivate the team, she excels at driving sales, managing budgets, and implementing effective strategies to optimize the store's performance. She loves watching movie on her spare time.

Store Helper

Ariel Ombiang is a dedicated and reliable member the store's staff, known for his work ethic and commitment to customer satisfaction. As a trusted staff member, Ariel excels at providing top-notch service to customers, assisting with inventory management, and maintaining a clean and organized store environment. He is highly valued for his attention to detail, strong communication skills, and ability to work effectively as part of a team. Ariel is known for his positive attitude, reliability, and willingness to go above and beyond to ensure the store's success. His hard work and dedication make him a valuable asset to the team. On his spare time he loves to drive around the city and playing airsoft.