SIOY stands for Student Innovator of the Year. It is an annual competition put on to award student innovators start up money to try to get their great ideas off the ground. The most famous winner of this competition is Owlet. Every year I worked closely with SIOY designing posters, digital displays, handouts, and ever taking pictures at events. They went through a few different branding styles through out the yeas, below are a few examples of their changing look.