UXR Methods & Examples

Categories

  • Multi-Faceted Studies
  • Usability Testing
  • Field Studies
  • User Interviews
  • Analytics
  • Surveys
  • Taxonomic Explorations
  • Focus Groups
  • Benchmarking
  • Accessibility Evaluations
  • Literature Reviews

Over one-thousand studies completed, utilizing one or more of the methods detailed below.

Multi-Faceted Studies

  • Long-term strategies involving two or more methods

Usability Testing

  • Quantitative (ex. timed tasks)
  • Qualitative User Research

Field Studies

  • Ethnographic Observations
  • Diary Studies
  • Sales and Support Call Monitoring

User Interviews

  • Stakeholder Interviews
  • Sales and Support Interviews
  • Usability Test In-Depth Interviews

Analytics

  • Tagging & Reporting strategy
  • Isolating and designating event flows
  • Reporting (ex. Tableau, Kibana, Venona, Google Analytics)
  • Heatmap analytics (eye tracking, website, etc.)

Surveys

  • Website 'pop-ups' (ex. Qualaroo)
  • Usability-focused (lower number respondents)
  • Market-focused (higher number respondents)

Taxonomic Explorations

  • Card Sorting
  • Tree Testing

Focus Groups

  • Conversation-based
  • House of Quality Exercises (Six Sigma project assistant)
  • IA and Taxonomic Exercises (see above)

Benchmarking

  • A first-stage research initiative in long-term strategies
  • Heuristic Evaluations
  • Comparative Analyses

Accessibility Evaluations

  • Vision (blind, low, color blind)
  • Mobile (VoiceOver & other assistive technologies)

Literature Reviews

  • A first-stage research initiative in long-term strategies