UXR Methods & Examples


  • Multi-Faceted Studies

  • Usability Testing

  • Field Studies

  • User Interviews

  • Analytics & A/B/n Testing

  • Surveys

  • Taxonomic Explorations

  • Focus Groups

  • Benchmarking

  • Accessibility Evaluations

  • Literature Reviews

Over one-thousand studies completed, utilizing one or more of the methods detailed below.

Multi-Faceted Studies

  • Long-term strategies involving two or more methods

Usability Testing

  • Quantitative (ex. timed tasks)

  • Qualitative User Research

Field Studies

  • Ethnographic Observations

  • Diary Studies

  • Sales and Support Call Monitoring

User Interviews

  • Stakeholder Interviews

  • Sales and Support Interviews

  • Usability Test In-Depth Interviews


  • A/B and multivariate testing (with statistical significance)

  • Tagging & Reporting strategy

  • Isolating and designating event flows

  • Reporting (ex. Tableau, Kibana, Venona, Google Analytics)

  • Heatmap analytics (eye tracking, website, etc.)


  • Website 'pop-ups' (ex. Qualaroo)

  • Usability-focused (lower number respondents)

  • Market-focused (higher number respondents)

Taxonomic Explorations

  • Card Sorting

  • Tree Testing

Focus Groups

  • Conversation-based

  • House of Quality Exercises (Six Sigma project assistant)

  • IA and Taxonomic Exercises (see above)


  • A first-stage research initiative in long-term strategies

  • Heuristic Evaluations

  • Comparative Analyses

Accessibility Evaluations

  • Vision (blind, low, color blind)

  • Mobile (VoiceOver & other assistive technologies)

Literature Reviews

  • A first-stage research initiative in long-term strategies