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Background
Background
My PR career started in the mountain town of Jackson Hole, Wyoming after college (Go Dawgs) - where I worked alongside seasoned PR professionals and dipped my toes into lifestyle, travel, and tourism communication strategies. I then pivoted into event facilitation for the town of Jackson Hole and helped curate every detail around local events as well as the town's largest annual event, The Fall Arts Festival.
Recognizing that brand storytelling and building relationships on a larger level was my passion, I fell back into PR and spent the next four years landing national media placements for brands from Eddie Bauer and Revo to active lifestyle nonprofits and outdoor startups. I moved East to Virginia in 2015 and focused my PR efforts in a more digital-focused space, targeting healthcare, commercial real estate, and local business awareness needs.
Now based in Portland, Maine, I am bringing my 15 years+ in PR, events, and brand strategy experience to serve local brands and initiatives - from active lifestyle to outdoor to small business.
Professional highlights and key media snapshots are included below.
Media Highlights
Media Highlights
Buzzfeed- "If You’re Outdoorsy, These Products Deserve To Be On Your Radar"- includes camping & travel brand HEST.
Portland City Lifestyle - The Wave, a new community workspace in Maine, featured in regional lifestyle magazine.
Business of Home - Highlights the launch of Meyette, a new vintage and custom furniture and home interior goods brand.
Apartment Therapy - HEST Seat Cushion in a dedicated feature about pros of its performance, memory foam seat cushion.
Surfer Magazine - "Top 10 Items Surfers Should Keep in Their Cars" includes car-camping & travel brand HEST.
Boston Globe - Iksplor feature inclusion for best base layers in to beat the winter 2025 temps.
Portland City Lifestyle Magazine - Feature article on beloved Two Fat Cats Bakery opening a second location.
Conde Nast Traveler - HEST Pillow featured in the 2022 Best Travel Pillows roundup.
Travel & Leisure - Sea Bags x Mount Gay Rum x actor and conservationist Adrian Grenier featured partnership.
Maine Magazine - Sea Bags x Flowfold first-ever collab in a vintage backpack 2022.
House Beautiful - Heidi Lachapelle Interiors New Hampshire home renovation & design featured on homepage.
Conde Nast Traveler - HEST Pillow featured in the 2022 Best Travel Pillows roundup.
Wine Enthusiast - Hardshore Distilling founder interviewed in feature on spirits ingredients.
Bloomberg - Sea Bags Beverage Bucket Bag included in summer musts round up - print and online.
ABC World News Tonight- Sea Bags featured in Summer 2021 David Muir's Made in America segment.
Gear Patrol - HEST Sleep System featured in the 2021 Best Of and awarded the "Step Up" stand out product.
Coastal Living - Sea Bags Shibori Waves Tote featured in Spring 2021 Market Report.
Maine Magazine - Bespolk "Maine" hat included in the 2020 Holiday Gift Guide.
Maine Magazine - Hardshore Distilling's North Oak aged gin featured in 2020 Holiday special.
Good Housekeeping - Bespolk "Vote" hat featured in the Nov. 2020 "Statement Swag" editors picks.
Robb Report - Hardshore Distilling Company ft. in New England Spirits overview, including feature image.
O, the Oprah Magazine - Sea Bags nautical striped tote included in Summer Style List.
Reader's Digest - Product inclusion in short list of quality products made from recycled materials.
New England Today -National accessories brand featured in "Our Towns" column, focusing on how regional companies are adapting in a pandemic.
Fodor's Travel - National fashion & accessories client included in a curated list of things to do & see in 2020 list of places to travel.
MaineBiz - Local non-profit client featured in regional business news update.
New England Home - Retail client included in a Neighborhood Watch roundup in regional lifestyle magazine.
Women's Health - HEST, an outdoor camping brand, included in spring outdoor wellness activities guide.
Entrepreneur.com - Digital marketing company highlighted and quoted in small business resources article.
Apartment Therapy - Regional real estate client quoted as expert opinion in national website.
NewYorkTimes.com - Sponsored through T Brand Studio, a Gastroenterologist was featured and quoted in this health article.
Livestrong.com - Dental practice owner featured in healthy habits roundup.
KWM Featured In
KWM Featured In
"How to Host an Ask Me Anything Session on Reddit"
"The Big Question: Some of the Best Marketing Campaigns?"
"Richmond's Oldest Businesses"
"12 of the Best PR Tools"
Google Sites
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