KT continues its official partnership with the national soccer team and the Korea Football Association.
KT announced on the 15th that it held a 'National Football Team Official Partner Signing Ceremony' with the Korea Football Association at the Seoul World Cup Stadium on the 13th and extended its sponsorship agreement until 2027.
KT, which has continuously sponsored the national soccer team for 23 years since 2001, will continue its sponsorship until 2027 with this agreement. According to the agreement, KT will have exclusive rights, including advertising rights for the national soccer team's clothing (training clothes) and the right to operate player escorts. In addition, various rights granted to official partners, such as advertising rights on the stadium board, national team image rights, and emblem use rights, can also be utilized.
During the sponsorship period, KT contributed to leading the national soccer fever, such as street cheering in Gwanghwamun for the World Cup, and introduced various soccer marketing activities to customers, such as operating player escorts, launching national soccer team edition phones (terminals), and Kids Land camping held at Paju NFC. .
Lee Hyun-seok, head of the KT Customer Division, said, “KT has been with the Korean national soccer team for the past 20 years, and we are honored to be able to continue to do so in the future.” He added, “We will always be with the Korean national soccer team as they write a new soccer legend with the people.” said.
Chung Mong-gyu, president of the Korea Football Association, said, “We are grateful to KT for supporting Korean football and the Korea Football Association for a long time, and we will strive to promote Korean football and spread football culture in line with expectations.”