Digital Marketing
Digital Marketing and Brand management is a lot like Life: You get out of it what you put in. There is a lot of work that needs to be done behind the scenes to produce effective Digital Marketing Strategies. Including, but not limited to:
- Website Design
- Social Media Marketing (SMM)
- Social Media Management (Facebook, Instagram, Twitter, YouTube, etc.)
- Brand Development
- Brand Story Creation
- Pay Per Click ADs (Google AdWords etc.)
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
A strong online marketing strategy would incorporate all of the above, but you can mix and match using just a few of these methods. Each one in it's own has it's benefits, and when you use them all together it's like a perfect storm.