Nick Kropelin
Nick Kropelin
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Creative marketing leader with 14+ years of experience in brand design, creative direction, and campaign execution across digital, print, email, and experiential. Known for hands-on design excellence, collaborative leadership, and managing high-performing teams in fast-paced, team-first environments.
Clients
Clients
Ovation Foods, Planet Keto, White Horse R&D, NoGii International, LLC, Dormitory 101, Team Aspire, Wirk Co., Winston-Salem Dash Baseball Team, IV Pure Inc., Industrial Machine Service, Inc., Mosaic Color & Additives, Polyreps Co., Charlotte Mecklenburg Schools, Charlotte Courthouse, Beyond Bronzed Tanning, Pain Cave Fitness, Abandoned Bandits Wildlife Rescue Center, Sydney Alexander, etc.
Work experience
Work experience
2024 - 2026 | Shoe Carnival Inc.
Associate Marketing Manager
• Partnered closely with creative teams to concept and produce B2C marketing assets across digital channels.
• Briefed, reviewed, and refined creative to ensure brand consistency and campaign alignment.
• Collaborated cross-functionally with channel owners, marketers, and designers in a team-first environment.
• Produced post-campaign performance reviews to inform future creative direction and optimization.
2019 - 2024 | Europa Sports Partners LLC
Marketing/Communications Manager
• Led creative direction and brand execution across digital, print, social, email, video, and e-commerce.
• Managed and mentored designers, fostering collaboration, growth, and high creative standards.
• Owned concept development and production of three quarterly publications with strong engagement and ROI.
• Directed visual standards across all marketing touchpoints to ensure brand consistency.
• Partnered with executive leadership to launch new brand initiatives and marketing programs.
• Led email design and creative strategy, achieving above-industry-average engagement.
2017 - 2019 | Europa Sports Products, Inc.
Senior Graphic Designer
• Creative lead on high-visibility marketing publications and campaigns.
• Developed design concepts, layouts, and visual systems across channels.
• Mentored junior designers and contributed to hiring and performance reviews.
• Produced video content for event recovery and brand initiatives.
• Collaborated with vendors and cross-functional partners to deliver on tight timelines.
2012 - 2017 | Europa Sports Products, Inc.
Graphic Designer I-II
• Designed and executed digital, print, email, and trade show creative for B2B campaigns.
• Produced award-winning quarterly print publications.
• Designed, coded, and tested HTML email campaigns.
• Supported six annual trade shows with booth graphics, displays, and on-site materials.
2008 - Current | Kropelin Designs
Freelance Designer
• Deliver branding and marketing design for clients across sports, education, retail, fitness, and manufacturing.
• Manage projects from concept through execution while collaborating closely with clients.
Education
Education
2008 - 2011 | Appalachian State University
Bachelor of Fine Arts - Graphic Design
Contact: kropelinnr@gmail.com
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