Digital Marketing Course After 12th – Build Skills for a Future-Ready Careers

For the students who have just passed high school, a digital marketing course after 12th would be a good choice to pursue, as digital marketing is the future of advertising and revenue generation; the scope the subject offers and the potential it carries is endless. May it be for job purposes or on the basis of entrepreneurship, digital marketing is one of the best choices in the modern courses. 

In this blog post, we’ll be understanding everything about digital marketing along with its key elements, purpose, uses, and channels which can be used; career opportunities available after pursuing digital marketing subjects and whatnot. Moreover, we will also talk about the digital marketing courses available at K.R. Mangalam University (KRMU).

What is digital marketing?

The term digital marketing could be defined as the promotion of brands, their products, and services through the use of digital channels available on the internet, using different gadgets and the technologies available on them. The best example of this would be WhatsApp marketing through the use of the WhatsApp Business application available on smartphones like iPhones & Samsung. 

The other example could be a student selling online goods like artefacts and handicrafts using a Shopify e-commerce solution or an influencer making music and broadcasting it to the world through streaming and social media apps like YouTube, Instagram, and Snapchat. Some of these apps, even Twitter, which is now renamed as X, share revenue with their users for content creation and sharing.

Not only this, digital marketing comprises various other tactics and strategies to increase the reach of a brand, which includes Search Engine Optimisation (SEO), often used by bloggers and website builders. Then there’s email marketing, social media marketing, and online marketing or advertising done using tools like Google Ads and Facebook Ads (now Meta).

Why is digital marketing used?

As the name suggests, digital marketing is majorly used for promotional or advertising purposes. Digital marketing is all about connecting audiences with the brand, creating brand awareness, generating leads and also driving sales for the company. In today’s time, almost all the companies from different sectors, be they health, technology, education, or creative, are dependent upon digital marketing and its tools to get more business.

The best thing about digital marketing is that it leverages a wide range of online platforms, be they websites, blogs, social media, or mobile apps. The promotional techniques keep on evolving as time passes, and often new ideas and promotional ways come up.

Why should students pursue digital marketing courses?

Here are some of the reasons why students should pursue a course in digital marketing:

1. High demand for digital marketing skills across industries.
   The field of digital marketing allows students to get jobs in any sector, as the skills of digital marketing subjects are required across various industries.
   
   

2. Wide range of career options to suit different interests.
   From SEO to content creation and analytics, digital marketing offers a wide range of roles to match different interests as well. An example of this could be LinkedIn Ads Manager.
   
   

3. Ability to start with minimal investment and accessible tools.
   The tools required to start practising digital marketing or even use on a regular basis are available free of cost or at a minimal price. An example of this is influencers can use a subscription of Snapchat+ for just 49 rupees a month in India.
   
   

4. Offers flexibility with remote work opportunities.
   To learn the digital marketing course syllabus and practise it, or even use the tools for professional purposes, all students need is a computer or a gadget with a working internet connection. Working professionals can easily complete their job work sitting in their room because of the remote work opportunities.
   
   

5. Develops both creative and analytical skills.
   Digital marketing courses compel students to get creative with their art and craft, whether it be with content creation, finding new ways to promote that content, or just basics like creating a brand identity. This also helps in cognitive and logical thinking.

Pursuing digital marketing courses from KRMU:

The School of Management and Commerce from K.R. Mangalam University offers digital marketing courses as a part of the following specialisations:

1. BBA Marketing
   Focused on modern marketing principles and practices, this programme equips students with a profound understanding of consumer behaviour, market analysis, and digital marketing strategies.

Duration: 3 Years

Programme Fee Per Year: Rs. 1,85,000/- (According to 23rd of July, 2025)

Eligibility Criteria: Passed 10+2 or equivalent examination from any recognised board/university with a minimum of 50% aggregate marks.

2. BBA (Hons./Hons. with Research) in Marketing
   The programme provides a profound understanding of marketing concepts, including consumer behaviour, advertising, marketing research, and ethics. The programme provides a strong foundation in both fundamental and core intricacies of the challenging industry.

Duration: 4 Years

Programme Fee Per Year: Rs. 1,85,000/- (According to 23rd of July, 2025)

Eligibility Criteria: Passed 10+2 or equivalent examination from any recognised board/university with a minimum of 50% aggregate marks.

3. BBA (Hons. / Hons. with Research) Digital Marketing with academic support of IIDE
   This programme blends core business management principles with cutting-edge digital marketing strategies, including SEO, social media marketing, content marketing, data analytics, and e-commerce. 

Duration: 4 Years

Programme Fee Per Year: Rs.2,05,000/- (According to 23rd of July, 2025)

Eligibility Criteria: Passed 10+2 or equivalent examination from any recognised board/university with a minimum of 50% aggregate marks.

4. BBA (Digital Marketing) with academic support of the IIDE
   The BBA in Digital Marketing programme aims to blend core business management principles with cutting-edge digital marketing strategies, equipping students with the skills required to enhance brand presence, engage customers, and drive business growth in the digital era.

Duration: 3 Years

Programme Fee Per Year: Rs.2,05,000/- (According to 23rd of July, 2025)

Eligibility Criteria: Passed 10+2 or equivalent examination from any recognised board/university with a minimum of 50% aggregate marks.

Choosing KRMU to Pursue Digital Marketing Courses

The following are the reasons why students should choose KRMU to pursue digital marketing courses from K.R. Mangalam University:

1. Highly Qualified Faculty: The university has a team of highly educated teachers and professionally trained faculty members along with industry experts on the boards to educate and advise the students with real-time and important information as required for the betterment of the students.
   
   

2. Holistic Development: KRMU focuses not only on theoretical knowledge but also on practical hands-on training along with the studies so students get to understand the subjects better. There’s an emphasis on co-curricular and extracurricular activities as well to help the students get an overall development.
   
   

3. International Exposure: Selective students from the university get a chance to be on a sponsored international trip to a prestigious European college as a part of their summer training programme. This helps the students to get foreign exposure and learn from their art and craft.
   
   

4. State-of-the-art facilities: KRMU offers technically advanced classrooms with smartboards, 24/7 available high-speed WiFi, computer labs which are fully equipped with upgraded systems, libraries, and medical facilities for the students as well.
   
   

Admission Process at KRMU

If you’re wondering how to pursue a digital marketing or a management & commerce course at a reputed college or university, K.R. Mangalam University is the best choice for you. We recommend checking the eligibility criteria first. Once you meet the eligibility criteria, you need to follow the following steps to take admission at KRMU:

• Visit admissions.krmangalam.edu.in to initiate the application

• Fill in the application form and pay the required application fee. 

• Appear for an entrance exam, KREE (if applicable)

• Attend the faculty-led interview

• After a successful interview, you’ll receive the admission offer letter on your registered email ID

• Get enrolled

Conclusion:
Pursuing a digital marketing course after 12th class is one of the best decisions the students can make, as the digital marketing course subjects offer enormous growth to the students. It’s one of the booming courses in the market right now and offers perks like the students, after graduation, can work remotely as well and get to learn new and better online promotional tactics and strategies.

K.R. Mangalam University offers four different specialisations with digital marketing course subjects, and it is a great choice for the students waiting to join a reputed college after high school for pursuing digital marketing.

FAQs

• What are the benefits of a digital marketing course?
  Ans: Some of the benefits of a digital marketing course are career advancements, an increase in earning potentials, and the ability to stay current with the new marketing trends.
  
  

• What are the jobs available after pursuing digital marketing?
  Ans: The top jobs available after pursuing digital marketing courses, along with their average salaries, are:
  
  PPC / Paid Ads Specialist: Typically earns between ₹5 LPA and ₹15 LPA, with an average salary around ₹11 LPA.*

Digital Marketing Manager: Usually earns between ₹6 LPA and ₹20 LPA, depending on experience and company size.*

Content Marketing Manager / Strategist: Salary ranges from ₹6 LPA to ₹15 LPA.*

Social Media Manager / Strategist: Earns around ₹4 LPA to ₹12 LPA, depending on expertise and portfolio.*

SEO Specialist / Analyst: Typically earns ₹3 LPA to ₹8 LPA; senior professionals can earn up to ₹9–10 LPA.*

Note: This data is collected from the internet, and actual salaries may vary.

• Why choose KRMU for digital marketing courses?
  Ans: The reasons to choose KRMU for digital marketing courses are that the university has highly qualified faculty members, it offers holistic development for the students, it focuses on research work, and the campus offers state-of-the-art facilities.
  
  

• What are the digital marketing course duration and fees?
  Ans: The digital marketing courses at KRMU are three to four years in duration, and the per-year fees start from Rs. 1,85,000/-.
  
  

• What is the digital marketing course eligibility?

Ans: The eligibility criteria for a digital marketing course at KRMU is passing 10+2 or an equivalent examination from any recognised board/university with a minimum of 50% aggregate marks.