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Packaging design is where brand identity meets tactile experience. I create thoughtful, visually compelling packaging that elevates the product and resonates with the target audience. Below are select conceptual projects exploring form, finish, and storytelling through design.
Packaging design is where brand identity meets tactile experience. I create thoughtful, visually compelling packaging that elevates the product and resonates with the target audience. Below are select conceptual projects exploring form, finish, and storytelling through design.
Lumena
Radiance Repair Serum
Lumena
Radiance Repair Serum
Packaging Design | Branding | Skincare Concept
Project Summary
Project Summary
Lumena is a conceptual skincare brand built around science-backed ingredients and minimal, restorative design. This project features a hero product—Radiance Repair Serum, formulated with 15% Vitamin C and 5% Niacinamide—targeted toward consumers seeking gentle, effective skin solutions with a luxury feel.
Design Goals
Design Goals
Create cohesive primary (bottle) and secondary (box) packaging
Evoke purity, calm, and clinical trust through soft color and minimal typography
Balance elegance with ingredient clarity and functional hierarchy
Ensure visual alignment with natural skincare and clean beauty shelf trends
Solution
Solution
The design uses a restrained, earth-toned palette with delicate serif and sans-serif typography to convey both femininity and clarity. The outer box introduces soft watercolor textures for warmth, while maintaining legibility and compliance details on the reverse. The label wraps elegantly around an amber glass dropper bottle to enhance the perception of quality and protection from UV exposure.
Mockups were created to simulate an organic, wellness-focused brand experience using natural surfaces and clean lighting.
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