Portfolio

Kristel Panlilio

Over the past two years, I’ve built a diverse skill set spanning customer service, administrative support, and marketing, each experience contributing to my professional growth. However, my most recent role as a Marketing Services Specialist at Art Storefronts has been the highlight of my career so far, showcasing my ability to manage and lead impactful projects while driving results.

In this role, I’ve had the opportunity to take full ownership of marketing campaigns, from coordination to execution. I’ve enhanced my skills in analyzing market trends, building strong client relationships, and tracking the performance of campaigns to ensure optimal results. I am particularly proud of my ability to leverage data to refine strategies, identify opportunities, and lead marketing initiatives that have positively impacted the business. This experience has solidified my passion for strategic marketing and has given me the opportunity to elevate brands through thoughtful and well-executed campaigns.

Before my role at Art Storefronts, I gained valuable experience in customer service. As a Customer Service Representative at Intouch CX, I provided support for prominent brands like Abercrombie & Fitch and Hollister. I successfully managed inbound calls and chats, resolving inquiries, and assisting customers with complex issues. I also offered team floor support to ensure smooth operations. This role sharpened my communication skills and helped me develop a customer-first mindset.

Additionally, my time at Probe CX as a Customer Service Representative in the IT Helpdesk for the MyCare Overseas App strengthened my technical support and problem-solving abilities, where I handled both inbound and outbound calls to assist customers with their technical concerns.

Each role I’ve taken on has strengthened my expertise in customer service, project management, and marketing. My most recent position at Art Storefronts has been especially impactful, allowing me to fully apply these skills to drive business growth and deliver successful marketing campaigns.

Let’s collaborate to create effective marketing campaigns, grow your brand, and achieve outstanding results. With my diverse experience and commitment to excellence, I’m ready to help take your business to new heights.

Educational Background

Bachelor of Science in Accountancy - New Era University, Quezon City
Senior High School Graduate – Technical-Vocational-Livelihood (TVL) track with a specialization in Cookery - Lagro High School, Quezon City

Key Skills and Expertise

Marketing Strategy & Campaign Management

Managed and coordinated marketing projects, ensuring all campaigns were executed efficiently and aligned with business goals.
Led marketing initiatives, driving brand visibility and customer engagement across various platforms.
Analyzed market data and identified trends to inform future marketing strategies, ensuring campaigns are data-driven and results-oriented.

Client Relations & Customer Support

Built strong client relationships and provided outstanding customer support, helping businesses retain and engage their customer base.
Experienced in responding to customer inquiries, resolving issues, and providing clear, helpful solutions in real-time for brands like Abercrombie & Fitch, Hollister, and MyCare Overseas App.
Offered floor support during busy times to ensure seamless operations and quick issue resolution.

Project & Time Management

Coordinated multiple marketing campaigns, ensuring deadlines were met and projects were completed to a high standard.
Demonstrated strong time management skills, juggling various tasks across marketing, customer service, and administrative support.
Successfully handled lead management, customer inquiries, and project updates while maintaining a high level of professionalism and attention to detail.

Data Analysis & Analytics Tracking

Measured and tracked marketing performance.
Applied data insights to refine marketing strategies and improve engagement, ensuring optimal performance and ROI.
Used analytics tools to track audience behavior, analyze trends, and adjust strategies accordingly to achieve better results.

Social Media Management & Marketing

Managed social media accounts, including daily posts, audience engagement, and content creation to boost brand awareness.
Developed and executed social media campaigns that increased followers, engagement, and generated leads.
Skilled in creating compelling content, such as graphics and videos, to drive engagement and support marketing efforts.

Customer Service Excellence

Provided exceptional customer service by handling inbound and outbound calls and chats, ensuring clients’ needs were met with efficiency and care.
Resolved customer issues effectively, fostering satisfaction and promoting a positive customer experience for brands.
Assisted in IT-related inquiries, particularly in my role with MyCare Overseas App, helping users troubleshoot and resolve technical issues.

Marketing Support & Administrative Coordination

Supported marketing teams in executing campaigns by handling various administrative tasks, such as lead management, email communication, and client relations.
Monitored lead flow and ensured timely follow-up, helping convert prospects into clients.
Assisted in maintaining marketing databases, tracking campaign progress, and organizing materials for marketing presentations and reports.

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