Greetings, and welcome to my digital abode! I'm Krish, and my journey is a testament to the incredible power of curiosity, resilience, and the unwavering pursuit of knowledge.
In the world of data analytics and entrepreneurship, I've found my passion and purpose. I've spent years delving into the intricacies of data, from complex logistics optimization projects to groundbreaking research that has shaped industries. The thrill of uncovering hidden insights, devising strategies, and driving tangible results has been my driving force.
But life often has a way of surprising us when we least expect it. One day, I received a challenge from a fellow paraglider while I was exploring the Swiss Alps – a place where boundaries blur, and possibilities seem limitless. My teammate challenged me to take up paragliding, a daring adventure that transcended my comfort zone.
This challenge was more than just a leap from a mountaintop; it was a metaphorical leap into the unknown, a testament to the idea that embracing the unfamiliar can lead to remarkable growth. With a wave to my teammate -with the white paraglider canopy- and a heart full of determination, I soared into the skies, defying gravity and discovering a newfound love for the thrill of the unknown.
My journey in data analytics and entrepreneurship is much like that paragliding adventure – an exploration of uncharted territory, a pursuit of excellence, and a commitment to reaching new heights. It's about harnessing the power of data to make informed decisions, to inspire innovation, and to drive progress.
Through this website, I invite you to join me on this adventure, where the skies are not the limit, but only the beginning. Let's continue crafting data-driven journeys, inspiring change, and discovering the extraordinary in the everyday. Together, we'll soar beyond boundaries, where the possibilities are as vast as the skies themselves.
Thank you for visiting, and I look forward to connecting with you on this exhilarating journey of data and inspiration.
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Data Analyst - Founder
Leadership
Pioneered the establishment of a successful ecommerce startup focused on sustainable vegan beauty products, achieving 10% year-over-year growth in revenue and 20% customer retention rate with vegan influencer.
Achieved more than 5 figures with ROAS of 5 in 3 months by developing data driven digital advertising campaigns, optimizing shopping journeys using Google ads and Facebook ads to generate leads and sell luxury subscriptions.
Led a team of 6 to grow a $200- $1500 luxury subscription plan, growing at 5% m/m across marketing and .
Data Analytics
Utilized including statistical modeling and hypothesis testing to prioritize 3 new features to help shape the value proposition and product messaging of the brand and drive new customer acquisition.
Drove demand generation using social media sentiment analysis utilizing natural language processing in Python with one product reaching 500k in impressions organically
Analyzed user research data with excel to improve UI UX recommendations, improving click through rate by 10%.
Implemented SQL-based automated reporting for product feedback, reducing churn rate by 15% from customers.
Implemented A/B experiments using Google Optimize increasing conversion rate by 9%- website and 20%- ads.
Optimized SEO and design roadmap for website development using Google Analytics, utilized customer insights to increase traffic by 5% and conversions by 1.9%.
Metcon DNDT
Product Data Engineer
Worked on academic research in AI digital twinning techniques to create virtual replicas of repair engine parts used in brazing process using TensorFlow, CNN and OpenCV, enabling real-time analysis and filed for patent on the process
Conducted customer interviews and utilized customer insights to research and create product narratives using reverse design engineering process that optimized spec design and resource plan for 3D printed metal engine parts in Marine, Aerospace and Oil and Gas industries.
Achieved a 10% increase in adoption rate through data-driven strategies across multi disciplinary teams like Product, Marketing, and Sales, catering directly to customer preferences and market demands for design wireframe.
2019-2019
NTUC Income
Product Data Analyst Intern
Pitched to build a tier based influencer marketing app for the esports industry after analyzing market trends and competitor landscape, built GTM strategy and MVP, generated ideas and built BRD for mobile app deployment.
Conducted exploratory data analysis to uncover trends, patterns, and anomalies in insurance product usage and customer behavior to drive product usage and adoption for Singapore's first true usage-based insurance
Presented findings in Tableau and recommendations to cross-functional teams, including board members.
University of Illinois at Urbana Champaign
Master of Science in Business Analytics
Project Caterpillar Developing models for freight and inventory optimization involving complex logistics, data consolidation from 150+ ERP systems, and a focus on reducing costs and improving efficiency in parts procurement and distribution, implementing Genetic Algorithm using Python (Pandas) and ETL techniques for data manipulation and preprocessing.
Nanyang Technological University
Bachelor of Engineering (Civil) with Honors
Project Accident Occurrence predictions with CSFS (Cost Effective Fisher Score)
Extract real time traffic data for data cleaning and manipulation with Python. Used feature selection methods like Cost-sensitive SVM Classifier and my own CSFS to find key variables to solve the problem of cost imbalance and noisy data feature selection. Key features were selected and used in Cost-sensitive Support Vector Machine Classifier and K-Nearest Neighbor classifier to draw comparisons on the performance of the three feature selection methods.
Co-developed a patent for “Utilizing robotic application to configure optimal uniformed deposition of braze or mixed alloys onto service induced distorted parts.” (Patent under application)