For a 15-second social and streaming ad campaign across YouTube and Facebook, I developed a bold and engaging visual concept for the “Zero” noise-cancelling headphones that captures the transition from chaos to calm. Centered around a custom-designed blue cat character with exaggerated movements, the design uses subtle humor and expressive animation to emphasize the product’s core benefit.
Date: August 2024
Client: Zero
Role: Video Animator/Character Illustrator