An E-Portfolio on Korean Air
TM603 - Strategic Management
By Bethany Sullivan
21816650
TM603 - Strategic Management
By Bethany Sullivan
21816650
This portfolio will focus on Korean Air's strategic management. It will include; strategic purpose, strategic analysis, strategic recommendations, and strategic implementation.
Korean Air is the largest airline in South Korea. It was founded in 1962 as a state-owned company, and was privatised in 1969.
The airline operates a range of services from air cargo to domestic and international passenger flights.
International passenger services are Korean Air's largest source of profit, generating more than half the company's revenue.
The YouTube video focuses on the history of Korean Air and provides an understanding of their strategy.