Online Marketing Activities

• Attention: The poster grabs attention by listing different coffee series along with their regular and premium prices. The use of different series names and pricing tiers is attention-grabbing. 

• Interest: It generates interest by presenting a variety of coffee series, each with its own pricing structure. The inclusion of "Mocha dazzle series," "Salted scotch series," "Salted Gula Melaka series," and "Truffle Choc" sparks curiosity and interest in the offerings.

• Desire: Desire is created by showcasing the premium options and their associated prices. The use of words like "signature premium" suggests a level of exclusivity, potentially enticing customers who desire a more premium coffee experience.

• Conviction: Conviction is established by providing clear pricing details for both regular and premium options. The straightforward presentation of prices aims to convince customers of the value they will receive for each series.

• Action: By listing the prices for each series, the poster encourages customers to make a purchasing decision. The clear pricing structure facilitates the customer's next step, which is to choose a coffee series based on their preferences and budget.

• Attention: The poster grabs attention by featuring an enticing image of a cup of coffee, creating an immediate visual appeal.

• Interest: It generates interest by describing Kopi Hainan as renowned for its "kopi jalanan" (street coffee) and claiming that every sip feels heavenly. The introduction of a new menu, "KOPI HAINAN SIGNATURE PREMIUM," piques curiosity and interest.

• Desire: Desire is created by expressing that each sip feels like drinking royal water. The invitation to experience this feeling by trying the "Kopi Hainan Signature Premium" menu builds a sense of desire and exclusivity.

• Conviction: Conviction is established through the statement that this menu is a favorite among many. The persuasive tone, especially the phrase "Tak percaya??" (Don't believe?), aims to convince the reader of the premium and exceptional nature of the coffee.

• Action: The call to action is gentle and encouraging. The poster invites readers to get the menu near them, emphasizing that it's exclusively for those who appreciate premium quality. The use of "Hanya yang PREMIUM untuk anda" (Only the PREMIUM for you) nudges the reader to take action and try the Signature Premium coffee.

https://www.instagram.com/kopihainan_tabuanjaya/

• Attention: The poster grabs attention by listing different coffee series along with their regular and premium prices. The use of different series names and pricing tiers is attention-grabbing. The poster grabs attention by addressing a specific audience ("KOPI HAINAN LOVERS AT UNIMAS") and using uppercase letters in "GOOD NEWS" to create emphasis. 

• Interest: It generates interest by presenting a variety of coffee series, each with its own pricing structure. The inclusion of "Mocha dazzle series," "Salted scotch series," "Salted Gula Melaka series," and "Truffle Choc" sparks curiosity and interest in the offerings. 

• Desire: Desire is created by showcasing the premium options and their associated prices. The use of words like "signature premium" suggests a level of exclusivity, potentially enticing customers who desire a more premium coffee experience.

• Conviction: Conviction is established by providing clear pricing details for both regular and premium options. The straightforward presentation of prices aims to convince customers of the value they will receive for each series. The use of phrases like "KOPI HAINAN LOVERS" and "JOM SINGGAH MERAMEI" (Let's stop by together) aims to build conviction and a sense of community among the audience.

• Action: By listing the prices for each series, the poster encourages customers to make a purchasing decision. The clear pricing structure facilitates the customer's next step, which is to choose a coffee series based on their preferences and budget. The "Jom kita ngopi 24/7" (Let's drink coffee 24/7) serves as a clear call to action, encouraging the audience to visit the truck and enjoy the full menu of Kopi Hainan. 

• Attention: The picture of the cup of coffee with toppings immediately draws attention, especially with the caption "MOCHA DAZZLE WITH LOTUS BISCOFF CRUMBLES."

• Interest: The description creates interest by highlighting Mocha Dazzle as a hit menu with a unique combination of cocoa powder, coffee, and toppings like oreo crumbs & caramel Hersheys.

• Desire: The poster builds desire by emphasizing the quality of the coffee with phrases like "sesuai untuk anda yang penggemar kopi mahal tapi inginkan harga jalanan" (suitable for those who love expensive coffee but want street prices).

• Conviction: The phrase "Orang cakap tak kenal maka tak cinta" aims to build conviction by encouraging people to get acquainted with Mocha Dazzle, suggesting that they might love it once they try.

• Action: The closing invitation "Jadi jom berkenalan dulu dengan Mocha Dazzle ni" (So let's get to know Mocha Dazzle first) serves as a soft call to action, inviting the audience to try Mocha Dazzle.