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Elevating Live Concert Experience: A UX Case Study
Elevating Live Concert Experience: A UX Case Study
Overview
Overview
This case study focuses on the design and development of Showfest, a subscription-based booking platform that aims to provide US-based Bollywood enthusiasts with an exceptional live Bollywood concert experience. The objective was to create a member-focused lifestyle and entertainment platform that offers convenience, flexibility, and exclusive benefits. This case study highlights the application of UX principles throughout the project to enhance the customer experience.
Approach
Approach
The Unico Connect team approached the project by conducting thorough UI/UX research, designing the platform, and developing the web app, mobile app, and scanner app. The focus was on delivering a user-friendly and flexible website that streamlined the ticket booking process while meeting the client's requirements.
Timeline
Timeline
The product was launched in 15 weeks.
Challenges
Challenges
Designing an effective onboarding process for setting up the website and online store.
Bridging the gap between adding website details on the dashboard and its reflection on the actual website.
Brainstorming session
Brainstorming session
Start of 2020 hit every business owner differently. Owners had to reach out to their customers virtually online for income.Thus giving us the opportunity for all small business owners to represent their brand online with their own website and online store.
We initiated our first team meeting with all the possible clients we can tap on, who require their own website/ online store to start and grow their business.
Bakery store
Apparel/ clothing store
Toys
Photography service
Astrology service
Social media consultant
Beauty services/ Beauty products
Food store
Starting point
Starting point
Our team interviewed a bunch of self owned businesses in the food sector, and understood what mode sellers are using to sell their products. What challenges do they face while taking orders and how do they manage their business, deliveries and payments.
Our team interviewed a bunch of self owned businesses in the food sector, and understood what mode sellers are using to sell their products. What challenges do they face while taking orders and how do they manage their business, deliveries and payments.
“ I started my business through Instagram, where I post my Cupcakes pictures,details and prices. Customers usually DM me over instagram or on the whatsapp number provided”
“ I started my business through Instagram, where I post my Cupcakes pictures,details and prices. Customers usually DM me over instagram or on the whatsapp number provided”
Aman Dev
“ Sometimes it gets difficult to keep track of what has been ordered, and at times I end up accepting orders more than my daily capacity”
“ Sometimes it gets difficult to keep track of what has been ordered, and at times I end up accepting orders more than my daily capacity”
Isha Raut
“ My business runs on mouth to mouth marketing. I run a home-prepared chutney business.I get most of the orders from repeated clients and from their inner circles”
“ My business runs on mouth to mouth marketing. I run a home-prepared chutney business.I get most of the orders from repeated clients and from their inner circles”
Rahul Mehta
Priority setting for features
Priority setting for features
After discussing with couple of upcoming clients, we made a list of all the features and their requirements for their branding website.
Creating a framework for website builder
Creating a framework for website builder
To overcome the challenge of creating a smooth onboarding for customers, we mapped out the user flow for the seller.This helped us focus more on the experience and needs of the user and less so on the details that we would solidify later on
To overcome the challenge of creating a smooth onboarding for customers, we mapped out the user flow for the seller.This helped us focus more on the experience and needs of the user and less so on the details that we would solidify later on
Preliminary wireframe for dashboard
Preliminary wireframe for dashboard
The dashboard required the new user to put in their details related to their business, communication details and main website. We created 2 states-
The dashboard required the new user to put in their details related to their business, communication details and main website. We created 2 states-
Inactive state: where the user has to put in their basic information to activate their website
Inactive state: where the user has to put in their basic information to activate their website
Active state: After which users can list their products for selling.
Active state: After which users can list their products for selling.
The challenge was to have a smooth flow while putting in information such that users require no virtual assistance from our team.
The challenge was to have a smooth flow while putting in information such that users require no virtual assistance from our team.
Preliminary wireframe for website
Preliminary wireframe for website
We started with doing base research on what are the basic components that makes a web- responsive website and filtered down components that are required for our selected clients.
We started with doing base research on what are the basic components that makes a web- responsive website and filtered down components that are required for our selected clients.
Furthermore, made basic framework for different types of clients-say photographer, food seller, Apparel store owner to understand how each individuals requirements be combined together for same output.
Theme for Photography services
Theme for Social media consultant
Theme for Apparel store
Low fidelity prototype for website with web responsiveness
Low fidelity prototype for website with web responsiveness
Dashboard screens to be managed by business owners
Progressive form to setup online store
Progressive form to setup online store
Testing phase
Testing phase
Once the framework was set up with integration of both backend and frontend development. We tested out different scenarios for each type store type, delivery type and preferences. Total of 30 testing simulations were run to crack the bugs if found any while testing.
Learning outcomes
Learning outcomes
Problems business owners face while creating their own online store
The behavior of common customer when ordering product online
Why do business owners need their own website to sell products
Understanding product (food) preferences (i.e. sizes) or how they want the product to be customized.
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