Project: Intro app

INTRO
A personal website for consultants, trainers where individuals can build credibility and network effectively with everything important in 1 place. They can list down their achievements, showcase their work and provide offerings( Services) to grow their business.

Roles and responsibility:

I took the role of UX designer, responsible for building the business module, conceptualizing user journey and designed wireframes for the entire workflow.

STEP 1: Research

Basic elementary research to understand how business flows for various types of individuals like consultants, trainers. We asked series of questions like-

How do you build trust to gain customers?

What's the process of getting a customer onboard?

How is the payment structure? Do you prefer everything to be paid in advance or after providing a service?

After primary research on various type of professionals actively earning in India and discussing with few among each domain, we made a chart to simplify how they function and coordinate with their clients.

Different types of services were further classified into types of services each could offer. Such that each activity would encourage other profession to start something new in their business

For example

Photographer who usually only provide services for day photoshoot, can find a possibility to start his own online workshop and earn more.

A final structure is prepared, where the user has to only fill up easy 5 step questions to setup his services for the app which will be seen on his website

For example

A photographer can list a service of offline mode to conduct photoshoots where individual client can contact the photographer first to book an appointment, select date and pick, pick a package and make the payments accordingly.

STEP 2: Onboarding process

Onboarding is the process of integrating any new user into the design flow so that they can have the best interaction possible with your app.

Squarespace has managed to gather personalized information by asking series of question that would lead them to give customized suggestions at the end.

What are your top goals ?

Sell a product | Promote a physical business | Publish a blog | Get appointments | host a workshop

Where are you in the process ?

Collecting inspirations | Formalizing an idea for a project | Turning a hobby intro a business | Expanding your business

Constant

This application is giving the user a gist of how their personalized website would look by allowing them to customize themes, colors, typography before and then after gaining their trust asking them to login and register themselves to manage further website.

To understand how websites/ app onboards new users, a comparative analysis is done between websites from similar domain. The results are as follows:

Insights

A good onboarding experience should have a beginning, middle and end that’s easy to identify visually. This sense of understanding and accomplishment can help keep users engaging online

Beginning: The user should know where to start, hence an introduction to guide them.
Middle: action to take such as filling out a form or working through a step-by-step guide or tutorial
End: Finish off with a notification that the action is complete and the user is on their way to success

Next step was to determine the simple yet interactive user flow for our user base. Below is the conceptual flow for Intro app