Koichi Yonezawa

Welcome to my webpage.

I am a Lecturer (Assistant Professor) in Business Analytics at the University of Bristol Business School. I received my Ph.D. from Arizona State University. My research focuses on the intersection of retailing, marketing analytics, and empirical industrial organization. I have provided policy and managerial insights by analyzing consumer choice behavior, quantifying vertical relationships within supply chains, and examining strategic interactions in consumer packaged goods (CPG) manufacturing and retailing. My work has been published in journals such as the Journal of Retailing, American Journal of Agricultural Economics, and Review of Industrial Organization.

My recent research focuses on leveraging unstructured customer data to improve product development and production decisions, examining channel coordination and trade promotion strategies in the CPG industry, and assessing the welfare implications of quantity discounts in retail markets.

Curriculum Vitae

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Contact Information

Email:  koichi.yonezawa {at} bristol.ac.uk

Phone: +44 (0) 117 455 0062

Office: 11-13, Tyndalls Park Road, BS8 1PY, Bristol, United Kingdom