Prosecco Market size is estimated to be USD 3.5 Billion in 2024 and is expected to reach USD 6.2 Billion by 2033 at a CAGR of 7.5% from 2026 to 2033.
The Europe Prosecco Market has experienced significant growth in recent years, with increasing demand across various industries. This growth is driven by the diverse applications and requirements of Prosecco in sectors such as hospitality, retail, and entertainment. As a sparkling wine with a distinct flavor profile, Prosecco is becoming a staple in celebrations, weddings, and social events, creating a surge in its demand from industries looking to cater to the tastes of consumers. The market is expected to continue its expansion, with new trends and applications emerging regularly.
In the hospitality industry, Prosecco is widely used in bars, restaurants, and hotels, where it is often served as a popular choice for aperitifs and special events. The wine’s affordable pricing compared to Champagne, coupled with its unique appeal, makes it an attractive option for venues seeking to provide quality offerings to their guests. As more people turn to sparkling wines for celebrations, the requirement for Prosecco within the hospitality industry is anticipated to grow. In fact, recent statistics show that Prosecco consumption in Europe increased by 15% last year alone, underlining the rising demand.
Retailers have also recognized the increasing popularity of Prosecco, with many stores expanding their wine portfolios to include a wide range of Prosecco brands. From supermarket chains to specialty wine shops, the beverage is now a key product in the market. Industry experts predict that Prosecco’s continued success will be fueled by the younger demographic, who are more likely to embrace sparkling wines over traditional still wines. These younger generations value both the social and celebratory aspects of Prosecco, which is why its appeal is expected to grow in the coming years.
Furthermore, the entertainment sector plays a critical role in driving the market. Prosecco is a go-to choice at parties, festivals, and corporate events, due to its bubbly nature and association with joy and celebration. Event organizers and caterers are increasingly including Prosecco in their drink menus to meet the growing demand for high-quality yet affordable sparkling wines. This trend is not only reflective of consumer preferences but also an indication of the Prosecco industry’s ability to evolve and diversify according to market needs.
As the market expands, there is also an increasing emphasis on sustainability and quality in production. With consumers becoming more conscious of the environmental impact of their purchases, many Prosecco producers are adopting sustainable practices in cultivation and packaging. This shift aligns with the growing requirement from industries to provide products that meet both ethical and quality standards, ensuring that Prosecco remains a popular choice among environmentally conscious consumers.
The need for innovation and adaptability in the Prosecco industry will continue to shape its future, as new applications and product variants emerge to meet the evolving demands from both businesses and consumers alike. In parallel, industries such as hospitality, retail, and entertainment will continue to rely on Prosecco to satisfy customer demands for a high-quality, festive drink that brings people together.
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Adami
Bottega Spa
Sorelle Bronca
Col Vetoraz
Il Colle
Josh Cellars
La Marca Prosecco
Mongarda
Santa Marina
Val de Cune
Vera Wang Party
Zardetto
Tesco Groceries
The Emissary
Sacchetto
Ruffino
Carpenè Malvolti
Mionetto
Zonin
Chloe
Cupcake Vineyards
Bartenura
By the year 2030, the scale for growth in the market research industry is reported to be above 120 billion which further indicates its projected compound annual growth rate (CAGR), of more than 5.8% from 2023 to 2030. There have also been disruptions in the industry due to advancements in machine learning, artificial intelligence and data analytics There is predictive analysis and real time information about consumers which such technologies provide to the companies enabling them to make better and precise decisions. The Europe region is expected to be a key driver of growth, accounting for more than 35% of total revenue growth. In addition, new innovative techniques such as mobile surveys, social listening, and online panels, which emphasize speed, precision, and customization, are also transforming this particular sector.
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Growing demand for below applications around the world has had a direct impact on the growth of the Europe Prosecco Market
Brut Prosecco
Extra Dry Prosecco
Dry Prosecco
Prosecco Rosé
Other Prosecco Variants
Bottle
Canned
Bag-in-Box
Mini Bottles
Premium Prosecco
Mid-Range Prosecco
Economy Prosecco
Online Retailers
Specialty Stores
Supermarkets
Liquor Stores
Others
Household Consumption
Restaurants & Bars
Event & Celebration
Europe (Germany, UK, France, Italy, Russia, Turkey, etc.)
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1. Introduction of the Europe Prosecco Market
Overview of the Market
Scope of Report
Assumptions
2. Executive Summary
3. Research Methodology of Market Size And Trends
Data Mining
Validation
Primary Interviews
List of Data Sources
4. Europe Prosecco Market Outlook
Overview
Market Dynamics
Drivers
Restraints
Opportunities
Porters Five Force Model
Value Chain Analysis
5. Europe Prosecco Market, By Type
6. Europe Prosecco Market, By Application
7. Europe Prosecco Market, By Geography
Europe
8. Europe Prosecco Market Competitive Landscape
Overview
Company Market Ranking
Key Development Strategies
9. Company Profiles
10. Appendix
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