Marketing Director
Marketing Director
Marketing feels busy but revenue is not predictable.
I help founders regain control over marketing, teams, and ROI using data-driven systems not guesses.
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CMO for companies €60k–350k/month in SaaS, EdTech, FinTech, Retail, FMCG and e-com with proven marketing results:
+3–5x increase in qualified leads,
–30–80% reduction in cost per lead,
+20–40% growth in conversion rates and
predictable revenue through marketing systems
Companies I've Worked with
Companies I've Worked with
How do you know it’s time to hire a Marketing Director?
How do you know it’s time to hire a Marketing Director?
These problems slow your revenue
These problems slow your revenue
Your team is busy, but decisions are based on opinions
You can’t explain which channel actually brings sales
No single dashboard = no control
You copy competitors instead of building your own system
Marketing decisions drain CEO focus
The €60k–€350k/month trap
The €60k–€350k/month trap
At this stage, marketing stops being “tasks” and becomes a management system.
Without a Marketing Director, growth turns chaotic and expensive.
Why doesn’t your marketing generate predictable results?
Why doesn’t your marketing generate predictable results?
Because marketing without ownership is just expensive activity. Predictable revenue is not a creative problem. It’s a management problem.
Who is actually running your marketing?
Who is actually running your marketing?
Most companies hire specialists but forget one thing: Someone must manage the system.
Specialists optimize their tasks
Specialists optimize their tasks
Your team may include great specialists: performance marketers, content creators, social media managers, analysts
But each of them optimizes their own area and no one connects strategy, channels, data, team and revenue goals.
That’s the role of a Marketing Director.
A Marketing Director multiplies the results
A Marketing Director multiplies the results
If you already have two or more marketing specialists, you don’t need more execution. You need management. Founders shouldn’t spend their time calculating conversion rates. They need someone who owns the system.
How to choose a director
How to choose a director
Not every marketer can lead growth. Here are 5 signals that separate a true Marketing Director from an executor with a senior title:
Experience at your business stage: launch → growth → scaling or crisis
Data-driven decisions. Not intuition or “we’ve always done it this way”
Team leadership, sets KPIs, manages people, builds processes
Revenue growth cases with data about how increase leads, reach, reduce costs
Understands the full customer journey from idea → positioning → conversion → sale
What You Get with a Pro Marketing Director
What You Get with a Pro Marketing Director
Marketing stops being a chaotic set of tasks and becomes a structured system for growth. With the right structure in place, you get:
Clear growth direction. You understand where your business is going and which marketing actions actually move you forward
Predictable lead flow. Instead of random results, you start seeing consistent, measurable growth in leads and sales.
Full visibility of what works. You know exactly which channels bring revenue and where your budget is wasted.
Aligned team. Your marketing team stops working in silos and starts moving toward one shared goal.
Faster decision-making. No more guessing. Every decision is based on data, not opinions.
More results with the same budget. You don’t need to spend more to grow, you fix inefficiencies and scale what already works.
This is not about doing more marketing.
This is not about doing more marketing.
It’s about making your marketing work as a system.
It’s about making your marketing work as a system.
How I Build Marketing Systems
How I Build Marketing Systems
through 1+5 stages of predictable growth. Click each stage to see a real case from my clients: IT / SaaS / Retail / FMCG
by product positioning strategy and tight work with sales team without any promotion
15% more followers on social media,+5% annual growth during the crisis.
~€0.30 per in-store visit from digital channels, 2x seasonal sales growth and set a transparent marketing system
Website conversion increased from 0.3% to 5%, cost per lead reduced from €110 to €28 and abandoned cart recovery reached 40%
38% reactivation rate, generated €20,000 in additional profit from a targeted €250 campaign spend and 20% repeat purchase loop
How can I help you?
How can I help you?
Free Marketing Audit
Free Marketing Audit
(15 minutes)
(15 minutes)
In 15 minutes we will identify the main growth bottleneck in your marketing system.
You will leave the call with:
• a clear diagnosis of your funnel
• 1–3 priority actions to increase leads or reduce wasted budget
• an understanding of whether you need a strategist, new channels, or team restructuring
This session is designed for founders who already spend money on marketing but lack predictable results.
Quick Solutions
Quick Solutions
Marketing Consulting €150 / hour
A focused session to solve a specific marketing problem. Popular topics:
• entering retail chains
• improving funnel conversion
• choosing marketing channels
• fixing expensive leads
• marketing team structure
Marketing Strategy
Marketing Strategy
A clear growth direction for your business costs only €900 and includes:
• market and competitor positioning
• target audience segmentation
• core marketing channels
• funnel structure
• channel strategy
• campaign ideas
• KPI system
• marketing calendar
• team responsibilities
Outcome: a strategic roadmap for predictable growth.
Fractional Chief of marketing
Fractional Chief of marketing
Full management of your marketing department, which includes:
• More leads without increasing your advertising budget by reorganizing your funnel and lead formats
• Reducing the cost of acquiring a customer by reorganizing your advertising campaigns
• Increasing website conversions by refining the structure, text, and page logic
• Shortening the sales cycle by adding entry products and building a touchpoint chain
• Increasing the number of returning customers by automating communication chains
• Providing transparent cost and profit structures for your business
What is included in the work
Marketing strategy and growth plan
Team management and KPI system
Sales funnel optimization
Channel strategy and scaling
Analytics and performance monitoring
Website and landing pages
Suitable for companies with revenue of €60,000–€350,000 per month who need a predictable growth system.
Most founders start with a free marketing audit to identify the biggest growth opportunity.
Work with me and you get
Work with me and you get
Marketing as a system, not chaos
I connect strategy, channels, team, data and revenue into one управляемую модель
I studied to become a marketer, including an MBA at NEXT University and 15+ years of practical experience in marketing, including 8+ years in management positions.
I work with manufacturers and retail chains in FMCG, e-com, Fintech, EdTech, SaaS, with monthly turnover from 50 to 350 thousand euros
Projects were developed in 50+ countries, where I was in charge of the marketing department
I work and assemble teams of 3 to 12 people in direct subordination
Key achievements
Key achievements
Increased product sales from 6,000 to 2,000,000 units per month, a 300-fold increase, through rebranding, positioning, and a strategy to enter retail chains and new markets.
Expanded the business in New York from zero to $100,000 in monthly revenue through B2B partnerships and a managed partner acquisition funnel
Held revenue growth +5% per year to the fact of the past during a 30% market drop through new directions of monetization and partnership
Supported the opening of 23+ stores in 10 months with traffic and sales from the first day through the launch system and geotargeted advertising
800% ROMI in one campaign: €20,000 profit from a €250 budget through database segmentation and automation of communication with customers
Increased the number of applications by 1.78 times in 3 months while reducing the budget by 25% by restructuring the funnel and acquisition formats in EdTech
Practical insights for entrepreneurs
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