Lesson 7

Text

Exercises

Answers

Part Two

Some FOMO numbers:

1. 47% of parents surveyed believe their child has a smartphone addiction.

2. Of the teachers surveyed, 67% noticed their students being negatively distracted by mobile devices.

3. 41% of teenagers feel overwhelmed by the number of notifications they receive on a daily basis.

4. Rather than in-person interaction, 33% of teens spend more time socializing with close friends online.

5. The average smartphone owner will click, tap or swipe their phone 2,617 times a day.

6. When leaving their phones at home, 50% of respondents feel uneasy.

7. 26% of accidents involving cars are caused by cell phone use while driving.

8. 87% of smartphone users check their device within an hour of going to sleep or waking up.

9. 20% of respondents in a smartphone usage survey would rather go without shoes for a week than be without their phone.

10. Over 50% of smartphone owners never switch off their phone.

11. 12% of adults use their smartphones in the shower.

12. According to data collected in 2019, 86% of smartphone users will check their device while in conversations with friends and family.

Part Four

FOMO is a marketing dream. Here is some advice from marketing consultants to businesses to exploit your FOMO

1: Set a Strict Time Limit

There’s nothing quite so effective in marketing as a time limit. We’re conditioned from an early age to respect deadlines, and we make impulsive buying decisions under the pressure of a ticking clock. See Black Friday and Cyber Monday.

2: Quote a Celebrity, Influencer, or Authority

When someone with influence or fame talks about your product, quoting that person can lend a significant boost to your FOMO marketing campaign. You don’t need a high-level celebrity, either — though that would be nice.

3: Add Lots of Testimonials and Other Social Proof to Your Landing Page or Sales Page

Use the logos of companies you work with. Also, written customer reviews, too, especially when they’re accompanied by identifiable details, such as last names, photos, or even videos.

4: Advertise a Bundle of Products or Services

We all know Buy One Get One Free, but there are many other bundles or groups as well. For example, if you add another product (you probably don’t need right now), you get a small discount