About us

Project KIND (Kindness In a New Direction) is a youth-led movement in Singapore built on one simple belief:
Kindness can be powerful — especially when it starts with us.

We began with a simple act: preparing care packs for migrant workers at the Istana — people who help build and maintain our country every day. But Project KIND is more than just gifts or giving.
It’s about spreading kindness wherever we can, however we can, one thoughtful action at a time.

Whether it’s creating posters to brighten someone’s day, supporting the elderly, or simply offering a smile — we believe every kind act matters. And we’re here to show that youth can lead the way.

We are building a community of young people who want to make kindness a habit — not just a gesture.