Amy Kimmins

Freelance CRM, Data & Audience Insight Specialist

Make more of the data you already have.

I help organisations better understand their audiences, make more effective use of their customer data and develop smarter, more targeted marketing.

With over a decade of marketing experience, I combine strategic thinking with a hands-on approach to CRM, audience segmentation, data analysis and marketing automation.

Whether you need to improve the quality of your CRM data, understand your customers better or build more effective marketing journeys, I can help turn your data into practical insights and meaningful action.

How I can help

CRM Data Health Checks & Clean-up

Is your CRM working as effectively as it could?

I can help you identify data quality issues, improve the structure of your database and make sure your records are accurate, consistent and useful.

• Duplicate and incomplete record identification

• Lifecycle stage and lead status reviews

• Data quality audits

• Recommendations for improving CRM processes

Audience Research & Segmentation

Do you really understand who's engaging with your organisation?

I analyse existing customer and supporter data to identify patterns, understand audience behaviour and uncover opportunities to improve engagement, conversion and retention.

• Customer and supporter analysis

• Audience segmentation

• Repeat versus one-off customer analysis

• Engagement and behavioural insights

• Actionable targeting recommendations

Targeted Email Marketing & Automation

Make your communications more relevant and effective.

I can help you develop targeted email marketing strategies and automated journeys that reach the right people at the right time.

• Audience list building and segmentation

• Automated customer and supporter journeys

• Email campaign planning

• Welcome and re-engagement journeys

• Campaign performance analysis

Marketing Reporting & Insight

Turn marketing data into information you can actually use.

I can help you understand what's working, identify opportunities and make more informed decisions about where to focus your marketing efforts.

• Marketing performance dashboards

• Campaign analysis and reporting

• Conversion and engagement analysis

• Data visualisation and recommendations