Below are some of the published works I created under Panaderia de Arca business as Social Media Manager and Graphic Designer.
For the design content, I used warm or bright colors for the background to show the audience the spirit of Christmas—and of what the business would bring. I intentionally increase the font size of the title “Christmas Promo” to immediately attract the audience while they’re scrolling the feed.
We intentionally indicated in the content that it is the best gift they could give for their loved ones. The products are in discounted price with ribbon and Christmas card. A ready-to-give gift. No need for the customer to buy ribbon and card to attach in the product.
It was an advance order notification for the audience with fixed promo period to engage the audience in placing their order before the stock runs out. With SRP and Discounted price indicated in the poster, the audience will clearly see the huge difference of promo price.
For the Facebook caption, we decided to include the reseller and distributor who wants to earn extra income. Since it’s Christmas, many people are seeking gifts to give to their loved ones. It is a huge win for them in terms of sales and also for the owner of the Panaderia de Arca.
We included in the caption the types of people they could give the product and assure them that the product is definitely good. To give emphasis on the business, we included the year the recipe was made, and the awards the business receives. We included them to build trust with the audience that the business and its product are worth trying for.
Panaderia de Arca always expresses joy and comfort—not just in words but also in the designs we create.
Used conversational and engaging tone to increase audience interaction through comments and direct messages.
Instead of just posting, I focus on measurable growth.
Track engagement & reach
Optimize content based on performance
Improve consistency & branding