Kiddie Play Privacy Policy

KIDDIE PLAY PRIVACY POLICY

Updated Privay Policy(5/03/2023)

This Privacy Policy sets forth the data collection and data processing practices and principles we employ at Kiddie Play Games (the “Company”).

Kiddie Play is the common name we use for our company which is Calles as “KIDDIE PLAY GAMES”

Located at: Kiddie Play, No-27/30, Big Street, Melveeranam, Ranipet-632505

Our Website accessible at kiddieplaygames@gmail.com

At Kiddie Play Games we respect and care about your privacy policy. This Privacy Policy explains what kind of information we collect, use, share and the security of your information in relation to our mobile applications (“Applications” or “Apps”), related services (“Services”), and the Website. Please take a moment to familiarize yourself with our privacy practices.

GDPR STATEMENT

We have changed our data processing practices to comply with the Regulation (EU) 2016/679 (EU GDPR) by following the data minimisation principle and anonymising, pseudonymising or deleting personal data where feasible. When using our services the advertising identifier will be anonymised by encryption in a way that we won’t be able to decrypt it without your help. This means that we will only store these personally identifiable data: a) analytics identifier used for the purposes of internal analytics and b) IP address on third party webservers for security reasons to help us detect and prevent fraudulent activity and to get country information needed for cross promo ads. We will still need to enable our Advertising Providers to collect your advertising identifier, IP address and other data to show you ads. We have executed Data Processing Agreements with such partners to make sure your data is safe. Your can opt out of advertising at any time by following instructions in Right To Object Section of this GDPR Statement. Should you not want Third Party Providers (Apple, Google) to use your data for the functionalities within the App, please do not log in or use their services. Some of the Third Party Providers store or transfer data outside EEA.

Personal Information Processing

You can use our Apps in two ways. By using the free version, we will anonymise personally identifiable information, but still enable the transfer of your advertising identifier, IP address and other data to our Advertising Providers and Analytics Providers. We will show you only contextual ads and we do not allow any profiling or behavioural ads. Our free App versions already include the minimal possible data collection and processing, so we are confident you will feel comfortable sharing your data with us. By voluntarily signing into Third Party Providers functionalities within our App, you allow the usage of your data to such third parties (Game Centre, in-app purchase providers).

Right to object and to restriction of processing

Because we process your data on legitimate interests basis, you have the right to object to our processing as well as the right to restriction on processing namely the marking of stored personal data with the aim of limiting their processing in the future. We have limited the amount of personal data we collect to advertising identifier and IP address and anonymise/pseudonymise our processing where feasible. When you use our free App version, we process your data only for analytics to improve our services and to display ads. You have the right to object to data processing for advertising and analytical services by choosing these options ‘’Remove Ads’’ or ‘’Buy Full Version’’ available within the App (as button on homepage) or in the app store. When you choose this option we disable any future advertising and analytics and stop sharing and using your data for these purposes. You will still be shown cross-promo ads, namely ads for our services within our Apps, which means that your encrypted advertising identifier will only be used for this type of advertising without involving any third parties. We will use your country data to show appropriate cross promo ads, but we won’t store it for more than three (3) days. Your IP address will be processed on third party web servers and shall be used for security reasons only. Your data will be automatically deleted from our logs within one (1) month and from backup logs within two (2) months. Should you want to object to Third Party Providers functionalities data collection within our App, stop using these functionalities, namely Game Center or opt out of notifications within the settings of your mobile device and request deletion of data by contacting us or such providers. Should you not feel comfortable with this lighter version of your data processing, you have the right to object to us using your data by sending an email to kiddieplaygames@gmail.com or exercise your right to erasure.

Right to data portability, copy and rectification

In order for you to be able to use our App, we need to collect some Information.

Right to erasure

Should you wish to terminate our services and request the deletion of all data, please send us an email to: kiddieplaygames@gmail.com and add your advertising identifier number. The logs with your data will be deleted within one (1) month and backup logs within two (2) months. We will also ask our Providers to delete the data they may have.

Purpose and legal basis for data processing

We process your data by conducting internal analytics to improve our service, to display contextual ads and for security reasons. We have adhered to the data minimisation principle and we only collect the data we need for our processing purposes. We anonymize and/or pseudonymise the data on our end. We use your data in a way you would reasonably expect, as our services are free and our data processing has minimal impact on your privacy. For these reasons we are relaying on legitimate interests of contextual advertising and internal analytics as the legal basis for our data processing. We also enable you to use our services in a way that your data will be anonymised and shall not be used for analytics and advertising, please see ‘’Right to delete’’ Section of this GDPR Statement. As a best practice, you will be informed about the legitimate interests data processing and your right to object with a notice in the form of a pop up banner.

COLLECTION OF INFORMATION

In order for you to be able to use our App, we need to collect some Information.

Non-personal Information

We and our Providers collect anonymous information by which users cannot be directly or indirectly identified (‘’Non-Personal Information’’). Non-Personal Information may include various technical information, such as information about your device, your browser type, screen resolution, device type, language, version and type of operating system, mobile phone carrier, network provider, network status, SDK version, browser cookies, API key, application version, Android or iOS Vendor, Flash version, geo location (not specific enough to identify a city or town), storage size, screen size, firmware, aggregated data log files from servers, session information, levels achieved, in-app purchases, advertisement response (including clicks on ads, if it originated a follow-up action to a third party e.g, “conversion” event), which advertisements are shown, the date and time a particular ad is served, angle view, information about the advertisements reviewed by the user.

Personal Information

We collect and we allow our Providers to collect some of these personal information through which you can be indirectly identified, such as: IP address, advertising identifier (IDFAs - iOS, IDFVs, Advertising ID - Android), geo-location data (specific enough to identify a town and state), raw data log files on servers (IP address, date, time, requests, state etc.), cookies, pixels, the activities of the user in our App (characteristics obtained by your use, such as data about Apps you used, any actions or movements within the Apps, date and time, response times, download errors, length of visits, interaction information such as scrolling, clicks, and mouse-overs, what tools in the Apps the user uses, user’s interaction with the service and user’s behaviour on the service), player identifier string when using game center and push tokens (‘’Personal Information’’). Our Advertising Providers collect data regarding advertisement performance, user’s interaction with ads, our Apps and user’s interests. The Information is used only for limited purposes as stated in Section ‘’Usage of Information’’ taking into account the limitations regarding collection and usage of certain Information in Section ‘’Children’s Information Collection’’. Non-personal Information and Personal Information is commonly referred to as the ‘’Information’’.

CHILDREN’S INFORMATION COLLECTION

We pride ourselves on offering entertaining Apps for family audience of all ages. Because we want your child to use our Apps in a safe environment, we have limited the collection and usage of Information for all our Apps.

We limit our Advertising Providers to show you only contextual ads and they are prohibited from conducting behavioral advertising, profiling or contacting you in any other way.

USAGE OF INFORMATION

We use the Information we collect with the help of our Analytics Providers to constantly improve our Apps and make them better for you, as well as to display advertisements with our Advertising Providers which enables us to offer some of our apps to you for free. We chose our Providers carefully and request their compliance with valid legislation. For a full list of our third party service providers, please see Our Providers section.

We and our Analytics Providers use the Non-Personal Information to understand and optimize how our Apps are used, improve our marketing efforts, provide our content and features that are of interest to you, for statistics, analytics, research and development in order to continuously improve our apps and make them better for you. This includes correcting technical malfunctions, customization, providing better and improved content, developing new offers, measuring traffic and usage of our apps, promoting the apps and improving the user experience. We use aggregated and anonymized data log files and the activities of the user within our apps for internal analytics to improve our Apps.

We also use your Information to permit certain functionalities available within the apps (such as in-app purchases), permit you to use the Game Center Features and send you local notifications to your device. We will only use local notifications to remind you about your activities within the App.

In order to offer some of our Apps for free, we need to use the Information to display advertisements (banners, interstitials) with the help of our Advertising Providers. The Apps include third parties’ SDK’s to collect the Information needed to display advertisements. The Information is used for ad serving features such as frequency capping (so that you are not displayed with the same ad twice etc.) and ad mediation. The Information may be stored on the user’s device through generally accepted industry technologies used within our apps (such as cookies, local storage). Our Advertising Providers may use cookies and other web-tracking technologies to collect Non-personal Information in case the user clicks on any of their advertisements. Furthermore, Kiddie Play may advertise other Kiddie Play apps within its apps.

Our Advertising Providers are allowed to use the Information to provide contextual advertisements, conduct ad mediation, for support for internal operations and on an anonymized basis to improve their products by conducting research and analysis with the use of aggregated advertising information to understand and optimize how the advertisements are used.

We select Advertising Providers attentively to maintain compliance with applicable privacy laws hence we only allow the display of contextual advertisements to Apps that are child directed or mixed audience. Furthermore, we flag persistent identifiers used in child directed or mixed audience apps in order to ensure our Advertising Providers are able to comply with child protection legislation namely COPPA restrictions in the US territory, meaning they are allowed to use Personal Information solely for the purposes of internal operations and contextual advertising but are prohibited from contacting a user, including through behavioural advertising; to amass a profile on a user; or use the Information for any other purpose.

OUR PROVIDERS

We cannot provide all services necessary for the successful operation of our Apps by ourselves. We therefore enable our Providers to collect some information from you. When using the Third Party Services, you adhere to their data processing practices, as defined in their Privacy Policies available below. We encourage you to read the Privacy Policies before using such services. We strive to obligate our Advertising and Analytics Providers to comply with this Privacy Policy, but we cannot provide any guarantee on their behalf. We have entered into Data Processing Agreements with our Providers to make sure your data is safe.

We adhere to the generally accepted industry practices regarding the collection and the usage of information by our Providers and strive to limit their usage to the services they provide for us. You recognize and agree that Kiddie Play is not liable for the Third Party Service Provider’s terms and conditions and their use of your Information. If you for example click on the ad within our App and get redirected to third party site, your data processing will be governed by such third party provider’s terms and privacy policy. For more information on the Provider’s Information processing practices, please read their privacy policies.

Third Party Service Providers

Google Wallet: If you choose to use Google Checkout to finalize and pay for your order, you will provide your credit card number directly to Google Checkout. Google's Privacy Policy will apply to the information you provide to the Google Checkout web site.

https://payments.google.com/payments/apis-

secure/u/0/get_legal_document?ldo=0&ldt=buyertos&ldr=US

https://payments.google.com/payments/apis-

secure/u/0/get_legal_document?ldo=0&ldt=privacynotice

Apple AppStore: If you choose to use AppStore to finalize and pay for your order, you will provide your credit card number directly to Apple. Apple's Privacy Policy will apply to the information you provide to Apple.

http://www.apple.com/legal/internet-services/itunes/us/terms.html

http://www.apple.com/legal/privacy/

Amazon: If you choose to use AppStore to finalize and pay for your order, you will provide your credit card number directly to Apple. Apple's Privacy Policy will apply to the information you provide to Apple.

https://payments.amazon.com/help/201212430

https://payments.amazon.com/help/201751600

Game Center feature and interaction with third party social networks or platforms: Kiddie Play may allow for social integration with certain third party social networks or platforms (Apple Game Center, etc.). If you use an App in connection to a social networking site, Kiddie Play cannot control it. If you enable this integration with such social networks and platforms, your use of the Game Center Feature is subject to the applicable third party social network’s or platform’s Terms of Use and Privacy Policies. If you are using one of our child directed Apps or mixed audience Apps and you are under the age of 13, you will not be able to access these features in certain territories (such as but not limited to the US) as requested by valid legislation.

http://www.apple.com/legal/internet-services/gamecenter/

http://www.apple.com/legal/privacy/

Third Party Sites: Our Apps may contain links to third party websites, products, or services. For example, the Apps may feature offers from third party advertisers or the ability to engage in transactions with such entities. Please note that while using such third party offerings, you are using sites, products, and services developed and administered by people or companies not affiliated with or controlled by us. We are not responsible for the actions of those people or companies, the content of their sites, products or services, the use of information you provide to them, or any products or services they may offer. Our link to such third parties does not constitute our sponsorship of, or affiliation with, those people or companies. Nor is such linking an endorsement of such third party’s privacy or information security policies or practices or their compliance with laws. Information collected by third parties, which may include such things as location information or contact details, is governed by their privacy practices. These other websites or services may place their own cookies or other files on your computing device, collect information or solicit personal information from you. We encourage you to learn about the privacy practices of third parties with which you interact. We are not responsible or liable for your interaction with such third parties, the information requests initiated by such third parties, or the subsequent use, treatment or dissemination of information you voluntarily choose to provide to them.

Advertising Providers

We show ads with COPPA settings for the US territory enabled, meaning that the Advertising Providers are obligated to comply with COPPA restrictions as stated herein. Some of the Advertising Providers store or transfer data outside EEA. The data is transferred to countries with a current determination of adequacy, adhering to Binding Corporate Rules, EU-US Privacy Shield or other acceptable manners.

We show third party advertisements from ad partners

Kidoz: https://kidoz.net/website-and-kidoz-sdk-privacy-policy

Google Ads: https://policies.google.com/privacy

Unity Ads: https://unity3d.com/legal/privacy-policy

AppLovin: https://www.applovin.com/privacy

Vungle: https://vungle.com/privacy

inMobi: https://www.inmobi.com/privacy-policy

IronSource: https://developers.ironsrc.com/ironsource-mobile/air/ironsource-mobile-privacy-policy

SuperAwesome: SuperAwesome Trading Limited (“SuperAwesome”) is a provider of kid-safe advertising services that are designed specifically for the compliance requirements of younger audiences, including those aged under 13. SuperAwesome places contextual advertising in our on applications without collecting any personally identifiable information, including persistent identifiers. SuperAwesome is certified as COPPA-compliant by the KidAware Seal Program, an FTC-Approved COPPA Safe Harbor Program. Please go tohttps://www.kidaware.com for more information. SuperAwesome is a valid licensee, and participating member, of the Entertainment Software Rating Board’s Privacy Certified Program (“ESRB Privacy Certified”). To protect your privacy, SuperAwesome has voluntarily undertaken this privacy initiative, and its services have been reviewed and certified by ESRB Privacy Certified to meet established online information collection, use and disclosure practices. As a licensee of this privacy program, SuperAwesome’s services are subject to frequent audits and other enforcement and accountability mechanisms administered independently by ESRB Privacy Certified.

SuperAwesome also provides advertising services in compliance with the General Data Protection Regulation (EU 1996/679). Adopting an approach of ‘privacy by design and by default’, SuperAwesome utilises proprietary technologies so that it neither collects, stores nor shares your personal data to provision advertisements or target advertising to you. You may contact SuperAwesome directly at privacy@superawesome.com on + 44 203 668 6677, or by post: Privacy Team, SuperAwesome Trading Limited, 22 Long Acre, London WC2E 9LY, United Kingdom.

Our KidAware Program Seal

Analytics Providers

Google Analytics for Firebase allows us to collect data on the usage of our Apps. We use your data only for the purposes of our internal analytics to improve our Apps and we do not allow sharing of your data with other parties and their products or services. Google Analytics for Firebase collects these data: Online Identifiers, browser type and settings, operating system, mobile network information, cookie identifiers, IP Address (which is anonymised before any storage takes place), crash reports, device identifiers as well as App-Instance Identifier (a randomly generated number that identifies a unique installation of an App for the first time). This data is collected by Google Firebase when the users installs the App from Google Play of App Store. We use Firebase Analytics' own unique user ID (app.instance id), which does separate one mobile phone from another, but does not personally identify you. We are using the following Google Analytics for Firebase features: Remote Config., Crash Reporting, Events (about usage of our App in a pseudonymized way), Analytics in general, Firebase Cloud Functions and Firebase Communication Manager. For more information, please see

https://firebase.google.com/policies/analytics/, https://support.google.com/analytics/answer/6004245?hl=en, https://policies.google.com/technologies/partner-sites,

https://firebase.google.com/terms/

We use Google Analytics to collect the Information in order to analyze and improve our Apps. If you are using one of our child directed Apps or mixed audience Apps and you identified yourself as under the age of 13, the collected Information will only be used for support for internal operations.

https://www.google.com/analytics/terms/us.html

https://www.google.com/intl/en/policies/privacy/

OPT-OUT

You are always free to opt out of the Information collection by Third Party Providers by not logging in or using their services. You can deactivate local notifications by changing the notification settings in accordance with the instructions of the operating system running on the users’ device.

iOS: You will be asked to accept or refuse local notifications after the App is downloaded. If you do not accept, you will not receive local notifications. Please note that if you accept, some mobile phones will allow you to disable notifications later on by using the settings on your mobile phone. To manage notifications on your mobile phone please follow these instructions: Open your Settings menu and tap “Notifications”; Find the Application; Tap on the icon of Application; Manage the “Notifications” option by sliding it OFF or ON.

Android and Windows: After an Application is downloaded, you will automatically receive local notifications. Some of our Apps offer disabling of local notifications by entering the homepage of the App and choosing the “Settings” option. Here, local notifications can be disabled by choosing the uncheck option ‘’0’’. For other Apps your local notification can be disabled within your mobile phone settings.

You can opt out of analytics and displaying ads by choosing these options ‘’Remove Ads’’ or ‘’Buy Full Version’’ available within the App (a button on home screen) or in the app store. You also have the right to erasure which can be exercised by sending an email to kiddieplaygames@gmail.com and adding your advertising identifier. For request to delete IronSource data collection, please send an email to mobile-gdpr-request@ironsrc.commobile-gdpr-request@ironsrc.com and add your advertising identifier.

SHARING OF INFORMATION

Sometimes we need to disclose the Information for other lawful purposes, as customary for all App developers.

Apart from sharing the Information with our Analytics and Advertising Providers (together with Third Party Services Providers as defined in Section ‘’Our Providers’’ referred to as the ‘’Providers’’) as stated in Section ‘’Usage of Information’’ we may also disclose Information in the following cases:

• if required by law, for example to comply with a court order, subpoena, regulation, legal process or other governmental request;

• to exercise or protect the rights, property or personal safety of the Company, our users or others;

• to enforce this privacy statement, including investigation of potential violations thereof;

• upon fulfilling legal requirements of local legislation (for example verifiable parental consent of a legal guardian for child directed apps) in order to supply certain services/information third party might legally request from us

• to detect, prevent, or otherwise address fraud, security or technical issues;

• if Kiddie Play is involved in a merger, acquisition, or sale of all or a portion of its assets, you will be notified of any change in ownership or uses of your information via our website;

• to respond to claims that any content published on the Kiddie Play Apps violates any right of a third party

STORING OF INFORMATION AND DELETION

We store your Information for as long as needed to provide you with our services. We may store Information longer, but only in a way that it cannot be tracked back to you. When Information is no longer needed, we shall delete it using reasonable measures to protect the Information from unauthorized access or use.

We store Personal Information as long as it is needed for the provision of our services. Traffic information is erased or made anonymous when it is no longer needed for the purpose of the transmission or, in the case of payable services, up to the end of the period during which the bill may lawfully be challenged or payment pursued. Location information is stored to the extent and for the duration necessary for the provision of a value-added service. Cookies, direct marketing and provision of value-added services information (including traffic information used for these purposes) is stored as long as the same is necessary for the provision of these activities, or up to the time when a user opts out from such use in accordance with this Privacy Policy. Other information is stored for as long as we consider it to be necessary for the provision of our services. This Section shall not prevent any technical storage or access to information for the sole purpose of carrying out the transmission of a communication or as strictly necessary in order for us to provide the service you requested.

As explained in the GDPR statement, we strive to anonymize the data when possible. Our technical logs will be automatically deleted within one (1) month and backup logs within two (2) months. If you decide to exercise your right to erasure we will also inform our Providers to delete all your data.

Storing might be different depending on the territory of collecting the information and the applicable legislation, but we always strive to store the information only as long as it is needed for the purposes of providing, improving or personalizing our services.

Data Log Files Storing We store raw data log files on servers for one month, afterwards the data is deleted.

SECURITY

We follow generally accepted industry standards and internal procedures to protect Information submitted to us, both during transmission and once we receive it.

The Information are encrypted and password protected and we have integrated commercially reasonable efforts to assure that your Information remains secure when maintained by us, but please be aware that no security measures are perfect or impenetrable. If you have any questions about security of our mobile applications, you can contact us at kiddieplaygames@gmail.com We have implemented and shall maintain appropriate technical and organizational security measures to protect Personal Information and to preserve the security and confidentiality.

STORING OF INFORMATION AND DELETION

We store your Information for as long as needed to provide you with our services. We may store Information longer, but only in a way that it cannot be tracked back to you. When Information is no longer needed, we shall delete it using reasonable measures to protect the Information from unauthorized access or use.

We store Personal Information as long as it is needed for the provision of our services. Traffic information is erased or made anonymous when it is no longer needed for the purpose of the transmission or, in the case of payable services, up to the end of the period during which the bill may lawfully be challenged or payment pursued. Location information is stored to the extent and for the duration necessary for the provision of a value-added service. Cookies, direct marketing and provision of value-added services information (including traffic information used for these purposes) is stored as long as the same is necessary for the provision of these activities, or up to the time when a user opts out from such use in accordance with this Privacy Policy. Other information is stored for as long as we consider it to be necessary for the provision of our services. This Section shall not prevent any technical storage or access to information for the sole purpose of carrying out the transmission of a communication or as strictly necessary in order for us to provide the service you requested.

As explained in the GDPR statement, we strive to anonymize the data when possible. Our technical logs will be automatically deleted within one (1) month and backup logs within two (2) months. If you decide to exercise your right to erasure we will also inform our Providers to delete all your data.

We will retain collected information for the period necessary to fulfill the purposes outlined in this Privacy Policy unless a longer retention period is required or permitted by applicable legislation.

Storing might be different depending on the territory of collecting the information and the applicable legislation, but we always strive to store the information only as long as it is needed for the purposes of providing, improving or personalizing our services.

Data Log Files Storing We store raw data log files on servers for one month, afterwards the data is deleted.

SECURITY

We follow generally accepted industry standards and internal procedures to protect Information submitted to us, both during transmission and once we receive it.

The Information are encrypted and password protected and we have integrated commercially reasonable efforts to assure that your Information remains secure when maintained by us, but please be aware that no security measures are perfect or impenetrable. If you have any questions about security of our mobile applications, you can contact us at kiddieplaygames@gmail.com We have implemented and shall maintain appropriate technical and organizational security measures to protect Personal Information and to preserve the security and confidentiality

CHANGES TO THE PRIVACY POLICY

We may update this Privacy Policy to reflect changes in our Information processing practices. We encourage you to periodically review this page for the latest information on our privacy practices. You will be informed about material changes to our data processing practices with local in-app notification and you can get acquainted with the changes by reviewing the Privacy Policy link available within the App.

CONTACT AND INFORMATION

If you have any questions, please contact us at: kiddieplaygames@gmail.com or write to us to the Address: Kiddie Play No-27/30, Big Street, Melveeranam, Ranipet-632505, India.