Coursework

This episode breaks down the NFL’s ongoing international expansion, from the league’s strategic moves in Europe to the growing demands and expectations of global fanbases. The discussion explores cultural differences, analytics-driven market decisions, and the role of media and digital storytelling in shaping the fan experience abroad. Hosted by Sebastian and Kiara, this episode blends sports analytics and multimedia production to examine what the NFL’s international growth means for fans and the future of the game. 

Hype Video showcasing the 2023 Florida Gators vs Charlotte football match. This assignment for Fundamentals of Sports Production included making a short hype video that best tells the story of this match set to music. Using Adobe Premiere Pro, I edited the MELT down and created this video.

Highlight Reel of the 4/17/25 Gators Softball match against the Alabama Crimson Tide. This assignment for Fundamentals of Sports Production included making a short recap of the match using a voiceover. Using Adobe Premiere Pro, I edited content I filmed of the game into this video.

Music Edit of the 4/17/25 Gators Softball vs Alabama Crimson Tide match. This assignment for Fundamentals of Sports Production included making a short hype video that best tells the story of this match set to music. Using Adobe Premiere Pro, I edited content I filmed of the game into this video.

Highlight Reel of the 2023 Gators Volleyball match against the South Carolina Gamecocks. This assignment for Fundamentals of Sports Production included making a short recap of the match using a voiceover. Using Adobe Premiere Pro, I edited the MELT down to this video.

Through a class assignment, I crafted a content marketing strategy proposal. In this proposal, I display my skills in content marketing including signature stories, knowledge branding, and brand analysis through creating a strategy that would allow the organization to increase their brand awareness and recognition. I enjoyed bringing together my knowledge of the organization to create a strategy that could bring them measurable success. This assignment demonstrates my abilities in content strategy through creativity.

Also a class assignment, I created a native advertising campaign for Regal IMAX's Fan First Premieres, which included gathering data about the brand and product, organizing an approach for the campaign, and executing the creation of the native advertisement through creative means. I display my analytical skills to build the campaign, and creative skills to create advertisements to appear in-stream on public forum websites such as Letterboxd. 

For this class assignment, I created a place-based branding campaign based on a blog-style webpage that would allow viewers to learn about the best Starbucks locations on the University of Florida campus according to a local. I positioned myself as an expert in the topic, and carried out a strategy that included  ranking my favorite spots, and speaking directly to the reader through persuasive messaging. I gained skills in strategic communication and webpage design in this work.

In a class, I was tasked with making trade journal entries summarizing a week of posts from an industry publication. This is one of many entries. I chose ADWEEK, read several articles under the Sports Marketing category, and summarized them, gathering insights. I gained skills in industry language literacy, and involved myself in the industry of my interest.