Brand Vanitas of Dr. Greenthumbs has a wide range of liquors. For this project, I designed the packaging for two liquors, Tequila and Mezcal, mainly because they will be released earlier than the rest. Based on the style that Vanitas wants to see rap as a backbone, the hip-hop style will appeal to everyone without exception. In addition to using skull illustrations to design to express the characteristics of the brand. I also showed the brand’s concern to consumers through the lines of attention when drinking.
Client: Dr. Greenthumbs
Type: Packaging Design
Year: 2021
I want to produce a dark but humorous image in brief by getting the image of the skull laughing on the hands to illustrate this packaging. This is the direction I chose during the process of selecting a lot of ideas.
My photography concept had a rather dark background because I wanted my product to look mysterious and match the essence/style of the Vanitas brand. I also took close-up photos to see the design elements on the packaging.
The fact that I was prepared to photograph the product added to the plot. It is displayed by myself, and images are taken to assist me to appear to be related to my product.
Vanitas (Front) - Liquor type: Tequila
Vanitas (Back) - Liquor type: Tequila
Vanitas Infomation (Back) - Liquor type: Tequila