In the context of the COVID-19 epidemic, everyone must practice social distancing at home, this is a campaign project to raise awareness as well as encourage people to exercise at home to stay healthy, get through this pandemic together, and then each of us will be an invincible hero in the pandemic. The idea for the campaign came from taking the role models of influential figures who regularly exercised during this time, such as Tran Thanh (Comedian), Dang Van Lam (Soccer player), and Chau Bui (Fashion model) created an illustration to spread this campaign.
Client: Ministry of Health (MoH)
Type: Campaign
Year: 2021
Working with the Ministry of Health to analyze everyday activities to maintain physical and mental health. Especially staying active and positive while maintaining social distancing. Below is a brochure that city residents will be given to stay healthy and safe by their neighborhood manager. They will still receive full information about the campaign even if they do not go out.
With the desire of this campaign to be known and responded to widely, I tried to show the campaign the aspects that could reach everyone almost the most. Because this campaign is widely disseminated and well-enforced, it will result in a wave of awakened people's consciousness to safeguard their health throughout periods and to make this disease season quickly extinguished.
Backlit Film - 1
Backlit Film - 2