Professional Experience
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About Me
About Me
5 years of work experience in the FMCG retail industry.
2+ years of digital agency experience.
5 years of brand management experience with the proper brand development knowledge.
My areas of expertise include corporate branding and brand management. I use industry-standard to an Experienced Brand Marketing & Communication Professional (5+ years), specialising in developing and executing integrated marketing strategies that drive brand growth. My core competencies include:
1. Brand Management, Creative Design & Development
2. Product Launch Creative Work Management
3. Cross-Functional Team Leadership
4. Integrated Marketing Campaign Execution (Digital & Traditional)
5. Visual / Creative Design & Branding
6. Client Relationship Management
Passionate about building strong brands and creating impactful visual experiences. Experienced in working with a variety of corporate clients. Tools like Adobe Creative Suite to create high-quality designs. This experience has enabled me to develop a versatile and adaptive design approach. From conceptualisation to execution, I thrive on transforming abstract concepts into visually stunning and effective designs.
1. Gemcon Group ( Meena Sweets )
Senior Executive
( November 2023- Present )
Duties/Responsibilities
Brand Management, Creative Design & Development
Executing integrated marketing communications.
Lead product shoots and photo editing for digital platforms
Coordinating internal and external communications.
Coordinating internal and external communications
Plan and manage integrated brand campaigns and product launches.
Coordinating internal and external communications
Outdoor & Indoor Branding. ( ATL, BTL)
Coordinating internal and external communications
Designed marketing collaterals, packaging, and outdoor advertisements etc.
Overseeing content creation across platforms
Supervised team performance and managed project timelines.
Collaborate with cross-functional teams to align creativity with brand goals
Analyse trends and audience insights to shape communication strategies.
Maintain brand consistency across all touch points and campaigns.
2. Apex Husain Group
Senior Officer
(March 2022 - October 2023)
Duties/Responsibilities
Develop and execute brand strategies across digital and print media.
Create brand guidelines and ensure consistent visual identity.
Design creative content for social media, website, and marketing campaigns.
Plan and manage integrated brand campaigns and product launches.
Produce motion graphics, video edits, and engaging visual stories.
Design packaging, labels, posters, banners, and other brand assets.
Lead product shoots and photo editing for digital platforms.
Collaborate with cross-functional teams to align creativity with brand goals.
Analyse trends and audience insights to shape communication strategies.
Maintain brand consistency across all touch points and campaigns.
3. Isharify Ltd
Sr Graphics Designer
(March, 2020 - February 2021)
Duties/Responsibilities
Created 300+ product banners for Amazon & Wayfair.
Established visual brand guidelines for e-commerce presence.
Design packaging, labels, posters, banners, and other brand assets
4. Momentum Bangladesh
Graphics Designer, Video Editor, and 2D Motion Designer
(October 2018 - January 2020)
Duties/Responsibilities
Led media communication to support brand goals across digital and offline channels.
Directed product shoots for website and social media.
Created and edited videos from script to final cut for online branding.
Produced 30+ motion graphics to boost digital engagement.
Supervised team output and guided campaign content development.
Edited videos for 10+ projects, ensuring brand consistency.
Planned workflows for various branding and campaign projects.
Directed and filmed an outdoor shoot for a TV commercial (TVC).
5. Rtv
Associate Program Producer
(January, 2015 - April, 2016)
Duties/Responsibilities
Maintained television Live and recorded programs.
Direction for the video shoot.
Arrange daily Live and recorded programs things Broadcast Television.
Program Management.
Strategic Planning.
Shooting Video.
Photo Shoot Production
Brand & Marketing
Brand & Marketing
Brand Management, Creative design & Marketing
360° Campaign Management (ATL, BTL, Digital)
Brand & Communication, Media Buying
Creative Management of Product Launches
Cross-Functional Team Leadership.
Creative & Technical
Creative & Technical
Visual Branding & Packaging
Social Media Campaigns
Photography & Video Production
Adobe Creative Suite (Photoshop, Illustrator, After
Effects, Premiere Pro)
Software
Software
Adobe Photoshop
Adobe Illustrator
Adobe Premier pro
Adobe After Effect
Adobe Audition
Microsoft Office Programs
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