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If you run an eCommerce website, then by a high-chance, much of your time might have been consumed by optimizing your eCommerce marketing campaigns. Probably, the cost of your campaigns are high and you want to bring them down.
However, handing over your Google PPC credential to a prominent digital marketing company might seem like a handy option. However, that’s going to cost you additional bucks. In the aftermath, the overall cost of your campaigns when handled by you and the one handled by the marketing firm plus their monthly expenses will be the same.
When running an eCommerce store, the most important thing to understand is finalizing the keywords you want to rank for. Since the competition out there no matter what will be cutthroat, you are going to face a plenty of competition on each, relevant keyword you finalize. Learn what are the best ways to do keyword research:
1. Udemy
1. Udemy
Udemy is one of the best resources to find keywords. As well known, the learning website is one of the most searched out there, its text content is also well written and stuffed with the best keywords you can find.
2. Quora
2. Quora
Now a billion dollar domain, Quora is where some of the most ignited minds write their answers with respect to the question that makes sense to them. All you need to do there is check out questions and answer related to your e-commerce store idea.
3. SEMrush
3. SEMrush
Spying is bad. But, when talking about bringing an eCommerce store to the top of the Google’s result pages, spying is undoubtedly beneficial. SEMrush is a great tool built for keyword research. Upon entering your competitor’s URL, you get the details of all the backlinks they have created as well as the keywords they are currently ranking for.
A great many numbers of digital marketing services are making use of SEMrush despite it being expensive. Since all expensive things don’t make sense, it does. There are more ways to find keywords which we will be discussing in our next articles. So, stay tuned.
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