Kiwifruit Market was valued at USD 2.5 Billion in 2022 and is projected to reach USD 4.1 Billion by 2030, growing at a CAGR of 7.0% from 2024 to 2030.
The global kiwifruit market has experienced significant transformations over the past decade. From overcoming agricultural challenges to witnessing shifts in consumer preferences, the industry presents a compelling case study of resilience and adaptation. This article delves into the key market insights of the kiwifruit sector, exploring production trends, consumption patterns, and future prospects.
New Zealand stands as the world's largest exporter of kiwifruit, shipping over $1 billion worth annually. A pivotal moment in the industry's history occurred a little over a decade ago when a deadly plant disease named PSA threatened to devastate kiwifruit orchards. The introduction of the SunGold variety, developed by scientist Russell Lowe, played a crucial role in revitalizing the sector. This new breed not only exhibited resistance to PSA but also gained popularity, surpassing traditional green varieties in demand. Today, the SunGold kiwifruit is central to New Zealand's export strategy, underscoring the importance of innovation in agricultural practices.
In recent years, emerging markets have shown a growing appetite for exotic fruits, with kiwifruit being a notable example. India, in particular, has witnessed a surge in kiwifruit consumption. Factors such as increasing health consciousness and the desire for nutrient-rich foods have contributed to this trend. Chile, a leading exporter of kiwifruit, has capitalized on this opportunity, with Indian consumers favoring Chilean kiwis for their quality and taste. The India-Chile Preferential Trade Agreement, which offers a 15% duty advantage, has further facilitated this trade, making Chilean kiwifruit more accessible and profitable in the Indian market.
The global shift towards healthier eating habits has significantly influenced fruit consumption patterns. Kiwifruit, known for its high vitamin C content—twice that of oranges or lemons—has become a favored choice among health-conscious consumers. In India, there has been a notable 96% year-on-year increase in demand for exotic fruits like kiwifruit. This trend is particularly evident in metropolitan areas and tier-2 cities, where consumers are increasingly incorporating nutrient-dense fruits into their diets.
While the kiwifruit market shows promising growth, it is not without challenges. Issues such as susceptibility to diseases like PSA, climate change impacts, and the need for sustainable farming practices pose significant hurdles. However, these challenges also present opportunities for innovation. The development of disease-resistant varieties, investment in research and development, and the adoption of sustainable agricultural methods are crucial for the industry's future resilience and growth.
Looking ahead, the kiwifruit market is poised for continued expansion. The increasing global demand, particularly in emerging markets, coupled with advancements in cultivation techniques, suggests a positive trajectory. Producers and exporters who can adapt to changing consumer preferences, invest in innovation, and navigate the challenges of climate change will likely find substantial opportunities in the evolving kiwifruit market landscape.
The kiwifruit market exemplifies the dynamic nature of global agriculture, where challenges and opportunities coexist. By understanding market trends, consumer behaviors, and the importance of innovation, stakeholders can strategically position themselves to thrive in this vibrant sector. The journey of the kiwifruit—from facing near devastation to achieving global popularity—serves as a testament to the resilience and adaptability inherent in the agricultural industry.
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Zespri Kiwifruit
Jingold
KingFruit
Joinfruit
Oranfrizer
Mazzoni Group
Kolios Group
Joyvio
Kiwifruitz
Dorì Kiwi
EastPack Limited
Yang's
By the year 2030, the scale for growth in the market research industry is reported to be above 120 billion which further indicates its projected compound annual growth rate (CAGR), of more than 5.8% from 2023 to 2030. There have also been disruptions in the industry due to advancements in machine learning, artificial intelligence and data analytics There is predictive analysis and real time information about consumers which such technologies provide to the companies enabling them to make better and precise decisions. The Asia-Pacific region is expected to be a key driver of growth, accounting for more than 35% of total revenue growth. In addition, new innovative techniques such as mobile surveys, social listening, and online panels, which emphasize speed, precision, and customization, are also transforming this particular sector.
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Growing demand for below applications around the world has had a direct impact on the growth of the Global Kiwifruit Market
Direct to Eat
Kiwifruit Products
Based on Types the Market is categorized into Below types that held the largest Kiwifruit market share In 2023.
Gold Kiwifruit
Green Kiwifruit
Global (United States, Global and Mexico)
Europe (Germany, UK, France, Italy, Russia, Turkey, etc.)
Asia-Pacific (China, Japan, Korea, India, Australia, Indonesia, Thailand, Philippines, Malaysia and Vietnam)
South America (Brazil, Argentina, Columbia, etc.)
Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa)
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1. Introduction of the Global Kiwifruit Market
Overview of the Market
Scope of Report
Assumptions
2. Executive Summary
3. Research Methodology of Verified Market Reports
Data Mining
Validation
Primary Interviews
List of Data Sources
4. Global Kiwifruit Market Outlook
Overview
Market Dynamics
Drivers
Restraints
Opportunities
Porters Five Force Model
Value Chain Analysis
5. Global Kiwifruit Market, By Type
6. Global Kiwifruit Market, By Application
7. Global Kiwifruit Market, By Geography
Global
Europe
Asia Pacific
Rest of the World
8. Global Kiwifruit Market Competitive Landscape
Overview
Company Market Ranking
Key Development Strategies
9. Company Profiles
10. Appendix
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