In the tech world, it is not sufficient to be beautiful. For website designs, the inner beauty counts at least as much. This is especially true when you need to make a core consideration in order to create or build a, which is the accessibility factor. To ensure the website is accessible means you are making it easy enough to read as well as understand for every type of audience. One out of four adults in the country at present have some kind of disability. Also, about 15 to 20 percent of the adults are living with a disability. This can have a negative impact on their ability to consume website content. You need to ask yourself how our website account for that portion of the potential customers?
You must apply design thinking in this and think from the user perspective. For example, if you had visibility issues, how would you use a trackpad or a mouse? You need to find the best possible way to navigate all around the web. In addition, you also need to understand the amount of preference you would like to give organizations who can properly understand and build towards your needs. The key answer to that question is why a lot of businesses are starting to consider intuitive and accessible web design as one of their fundamental digital goals. This will include building the code and design that pertains to the account required for all the potential audience types. Indeed that is going to be an extra work, but it is well worth it.
Here are the key benefits associated with an accessible website design.
People with disability make up a significant portion of the global and US population. Developing and building a website and its content that is not accessible by everyone means you are going to lose out on that particular segment. They are not going to interact or engage with your content because they simply can’t. In one of the surveys, it was found that the nation's retailers lost a combined amount of over $15 billion in just a single year. This was because of the fact that people with disabilities were not fully capable of shopping on the website. Accessible web design, on the other hand, can open up to all the target audience irrespective of having disabilities or not. The purchasing power of specially-abled population is estimated to be in the range of $220 billion annually.
The core goal of Google is enhancing the relevance for its potential users. Google, as a business model thinks that the more relevant the results, the more trust it gains from the users to offer their services. This simple yet disruptive equation has allowed Google in becoming the biggest website in the entire planet. This is also the key reason why Google puts a lot of emphasis on the accessibility of its products. It does a major investment in processes and people. This also allows Google to rank websites. Some of the key accessibility options that play a pivotal role in search ranking includes but not restricted to image ALT text, video transcripts, closed captions, and accessible navigation. The overlap here is loud and clear. SEO and accessibility share quite a few common goals. The focus should be on making your website highly accessible, which would also elevate the SEO. To put it in simple words, it is going to be a win-win situation.
Progressing in the competitive online environment means you need to get an edge over others. You need to offer services and products, by presenting your content in unique ways that are distinct from your competitors. You must grab the opportunity to stand out in the noise. As indirectly as it can be, accessibility would allow you to accomplish that feat. At first, there will be increased audience reach. An accessible web design is worth touting, with the help of PR efforts and explanations which aligns with the core mission of the business. With an accessible design, you show that you care about the social environment, which includes people with disabilities. This can help build a powerful message in the whole process.
Consider this post and make use of the best ADA web designs to remain ADA compliant so that people with disabilities can easily purchase your products or services.